An Effective Communication Strategy - Essay Example

The employers are holding the torch for price cuts and staff-cut, it is really phenomenal for a company to grow and create a solid start by entering into a competition of top companies to work with. August 9, 2007, is the official beginning of the credit crunch and an economic meltdown on such a big scale shook the world.

Since then, every day we hear the news about job cuts, many big companies have been impacted by this fiscal situation in the UK. But there are other companies, which are making a profit even in this gloomy economic situation. Companies such as comfort food companies, coffee shops, and baby fashion stores, have benefitted throughout the recession period. Like many other companies there is another company that has grown its business and employees have been associated with its success. The findings section gives the report of what was collected on the ground regarding communication strategy significance in Kantar Company.

The company deals with research and marketing programs. In this section analysis of survey questions is done quantitatively via the use of a pie chart presentation. Each question response is converted into percentages. It also highlights that thirty-six employees of the Company were interviewed. Out of the thirty-six, thirty were junior employees whilst six were senior employees of the company. The conclusion gives a summary of what was found on the ground. 40 Communication's purpose is to express ideas between minds.

For it to be effective and efficient, individuals need to receive and send emails effectively. A variety of media is needed typically or in isolation by an individual in order to transmit their messages. The wide range of media available is such as body language.