Managing Information Services: A Transformational Approach - Essay Example

Another feature of the device is that it has a USB Cord connection and thus can be effectively used for charging any type of small electronic device that requires handling.

The Solar Energy Panels marketed fall in the introductory stage of the Product Life Cycle. The same can be reflected through the use of a diagram as follows.

From the figure in regards to the Product Life Cycle Curve, the Solar Panels are found to fall in the introductory stage. Thus the above condition does reflect that the product is quite new to the target population of around 690,850 people in Guatemala. This population is held to largely consist of the elite households in the region that alone account for around 50 percent of the total wealth. Thus from the above data, it is quite evident that the target population which is comprised of around 10 percent of the total population of Guatemala has the potential to invest in large amounts for acquiring the product. This calls for rendering a large promotional and advertising campaign to help relate the product effectively with the people falling in the target population.   

The product being in the introductory stage calls for effective advertising and promotional activities. Advertising and promotional activities thereby are required to get large-scale support of considerable investments and must endeavor to project the salient benefits attached to the product. In regards to choosing the media for advertising the product in the region, it is understood that the media like radio and television would help support the largest part of the advertising activities (Bryson, 303). The majority of the population in Guatemala has access to radio and television for which such media can be effectively considered for advertising the product to the target market. Again the use of print media also constitutes an integral part of advertising the products for a study reflects that newspapers do contribute in a significant fashion in regards to advertising activities in the region (Fox, 52). The availability and thereby use of the internet among the population in Guatemala is highly restricted with only 10.37 percent of the population having access to such. Thus the advertisements can be rendered through slots prepared in regards to radio and television as broadcasting media and full or half pager advertisements rendered in regards to print media like newspapers (Albarran, 59). Similarly in regards to the promotional activities in regards to the product in Guatemala setting up of Kiosks in selected areas can be considered. Through the setting up of kiosks, the product can be effectively introduced to the people through enhancing the parameters of observation and touch. Catalogs would be rendered from the Kiosks built up in specific populated regions to the customers stating the price and features (Wulf, 321). However, in that the target population consists of rich consumers thus rendering discounts or offers is not encouraged. Rather free gifts can be issued to the people who would visit such kiosks for availing the product.

In terms of relative advantage obtained from the product in regards to other products available in the market, it is observed that firstly the product being portable in nature and having scope for USB connection can be ported anywhere for charging of electronic devices. Moreover, this product can be used in an immediate fashion by the user that acts as an effective USP for the product in the target market. The solar panels marketed do not need any variable coat. These relative advantages of the product are considered to help in rightly highlighting the same to the target consumers. 

In Guatemala, the larger amount of population is observed to depend more on cell phones than on the usage of landlines. This fact helps in enhancing the scope of usage of the solar panels for the USB connection adhered to the product is meant for cell phones and other small electronic gadgets. Moreover, the inconsistency observed in regards to the pattern of electricity services rendered in the country enhances the need of the population to procure the product.  

However, it is observed that the concept of solar panels being new to the population of Guatemala's understanding of the mode of usage in regards to the product becomes tough. Henceforth the understandability of the people in regards to benefits obtained and mode of usage in regards to the solar panels appear to be quite complex in nature. Moreover, the product suffers from another back draw where the cell phone or other electronic gadget to be charged requires to be placed under the sun with the same.     

The product as observed would help the user in charging one’s cell phone or any other electronic device. However, in that, it is observed that the user using the product with the gadget needed to be charged would have to stand outside in the sun. This tends to create a cumbersome factor in regards to its effective usage in Guatemala.