Carbon Footprinting of Apple Company - Essay Example

The best practice in the development of thinner and lighter products is to integrate all processes in the manufacture and design of the product to the principles of environmental sustainability which are to maximize energy efficiency, reduce the use of hazardous materials and promote the recycling of obsolete waste (Davis and Holzman, 2012). Samsung has achieved success in reducing carbon footprint by following the best practices of product design and the manufacture of eco-friendly machines. For example, the company has produced an F2 eco-green drive which has low power consumption and is free of hazardous substances.

Problems that arise in the three responses of an organization are high operational and implementation costs of the initiative and psychological resistance to changes by employees of the organization (Carbon, 2007). The larger the organization, the tougher it is to enact change, and issues of environmental conservation are difficult to understand by employees of the organization. In cost, especially during economic times, it’s difficult for an organization to set aside funds in meeting their environmental obligations.

The main problem in enacting environment-friendly policies in an organization is psychological resistance from the employees. It is important for the company to initiate environment awareness programs in its organization. This will sensitize employees on the importance of environmental sustainability (Mc Laren, 2009). It’s also important for the company to highlight the benefits of this initiative as it will lead to stronger brand recognition and increased profits.In conclusion, despite the barriers facing companies in the three responses to carbon footprint emissions, there is a demand for environmentally friendly products and services.

The development of information technology has had a direct impact on the environment and companies such as apples have resorted to reducing the negative impacts of their products through designing environment-friendly machines. To achieve this, the company uses environment-friendly chemicals in the production of its products and it encourages the recycling of its obsolete products.