The book is a natural follow up for the regular readers of Stephen Covey who have already been introduced to his unique life philosophies and ideas on effectiveness and ambition.
Covey is famous for his book ‘Seven habits of highly effective people’, which is considered to be the one of the most influential books on personal development and strengthening of the 1990s. Stephen Covey, an MBA from Harvard started his professional life as a college professor at Brigham Young University and during his tenure cultivated, organized and codified his thoughts and philosophies on the ways to achieve the best out of life. These were taught through seminars and conferences and eventually Stephen Covey became the co-founder of the Franklin-covey organization which works towards finding practical solutions to the problems faced by businesses and organization through the application of Covey’s ‘principle-centered’ approach to management and leadership. Touted as one of Times magazine’s 25 most influential Americans, Covey has conveyed his principled life message through his many books and annual seminars; that success in life is achievable if we adopt central principles of ethics, empathy and resource management in both our personal and professional lives. The books provide a framework for cultivating the frame of mind to allow the adoption of these principles and they have resonated greatly with people in all ages and occupations.
Covey’s seven habits have found almost a cult like following in fields as diverse as academia, Church groups and the corporate culture. Subsequently all his follow up books seem to have been directly or indirectly written to support and provide further instructions for his original readers. Titles such as Such as seven habits of highly effective families and living the seven habits provided further insight into the philosophies while the Third alternative is a more thorough