Effective Strategic Planning at Southwest Airlines - Case Study Example

College Strategic Measures 11 July Effective Strategic Planning at Airline When we talk about airline common thing that comes in our minds is traveling where the baseline is to facilitate the passengers. But to run an airline some other factors are also very important for which we need infrastructure. Infrastructure plays a crucial role in running a company. The stronger strategy pursued, the more the company grows. Whenever the company is initiated management mostly focuses on designing and implementing strong infrastructure in their company that enables them to smooth down the business flow.

A strong infrastructure needs knowledge, skills, and techniques with the utmost time which gives the best results. But unfortunately, an issue arises when management fails to achieve the best for their company. The perception to design an infrastructure usually depends upon the project managers who are responsible to implement that. The adverse circumstances arise when the company already lacks in building a strong network. Airline business just not only depends upon issuing tickets and running airplanes, but it also depends upon the background affairs and other businesses in the company.

It includes marketing, information technology, corporate affairs, logistics and flight services, etc. The management has to look over all the areas and their task is to bring all on one page.Company’s objective is to add value to the business. For doing this, they need to align Information technology with business strategies, improve processes and most importantly take care of critical asset i.e. Human Resource (OPM). This is covered when management does not only focus on business processes but also need to center employee’s growth as well.