Reflexion Research Report

Undergraduate
Research Paper
Miscellaneous
Pages 16 (4016 words)
Download 0
Research is considered to be one of the best ways to collect accurate, reliable and sound information concerning the effectiveness of the interventions; providing the researcher with evidence of the efficacy of a given set of opinions and theories. There are various types of…

Introduction

The reason behind adopting the qualitative research was that the qualitative approach seeks the answers to a predefined set of procedure in order to answer questions. In this way, the qualitative approach helped to collect evidence and produces findings which were not determined in advance or the result of a pre-established data-set. Additionally, the qualitative approach was decided upon due to the fact that qualitative research seeks to understand a research problem from the perspective of local population in which it is interested in examining. Qualitative research is very much effective when information with respect to certain values, cultures, behaviours, and/or opinions are to be obtained (Yin, 2010, p.6). Thus, since this analysis was specifically interested in consumer behaviour and opinions, this particular method was the most amenable to answering the research question. A brief listing for the main reasons that this research has chosen to use the qualitative form of research has been stated below in the following points:
Based on the above qualities and benefits of research the qualitative research approach has been adopted. The methods used in qualitative research includes: interviews/questionnaires, observation, and the use of a focus group. In the business plan most of the analysis was based on observations and interviews of the target customers. Data has been collected through external observation to understand the thought process of the target customers, their behaviours towards the shoe market, the type of shoes they prefer, as well as other factors. The interview conducted was structured but fluid in that it allowed the consumers to express their view at length. Based on the interviews and observations, the data collected has been analysed and reported in the business plan of Ortiz.
The research methods used and the data collected are beneficial for employees (both current and future), sales and marketing teams, as well as key ...
Download paper
Not exactly what you need?

Related papers

International Management Research Report
People believe that all the alliances on international level work efficiently and effectively. However, that's not the case because if certain factors like legal, political, social, customer preferences are not focused efficiently then alliance of any nature might not work effectively.…
marketing research report
Figures are provided by various web sites, one of these is a reliable source from Mintel which conducts scientific and period reportage, with the aim of analyzing various industries and businesses affecting the UK and other countries. Not only this, the different incidents of global terrorism are briefly examined so that there can be an analysis on its impact on hotel and tourism industry.…
design market research report
In his early projects he used recycled bottles. He has sought to instill his products with a magic and romance that usually transcend their functions. He makes computer generated floral drawings and also develops designs for mass production. He has a work collection of glassware for Dartington crystal and also develops new products e.g. eyewear (Jennifer 2006).…
Research report
The study also found that majority of customers prefer to receive information about the new supplier via post and then by salesperson visit. Presence on the web have has also been selected. It is recommended that information be sent via post and published via web. These customers can then be followed up by salespersons for generating business.…
formal research report topic
This section will form the foundation of the research and will assist in development of the comparison between the two companies.…
Research Methods : individual Report
The exercise used both qualitative and quantitative primary research for results. It had number of 10 interviewee respondents on the quantitative and on the qualitative had 50 respondents from the questionnaires, which had an 81% response rate.…
Reflexion Research Report
The reason behind adopting the qualitative research was that the qualitative approach seeks the answers to a predefined set of procedure in order to answer questions. In this way, the qualitative approach helped to collect evidence and produces findings which were not determined in advance or the result of a pre-established data-set. Additionally, the qualitative approach was decided upon due to…