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Reflexion Research Report
Pages 16 (4016 words)
Research is considered to be one of the best ways to collect accurate, reliable and sound information concerning the effectiveness of the interventions; providing the researcher with evidence of the efficacy of a given set of opinions and theories. There are various types of…
The reason behind adopting the qualitative research was that the qualitative approach seeks the answers to a predefined set of procedure in order to answer questions. In this way, the qualitative approach helped to collect evidence and produces findings which were not determined in advance or the result of a pre-established data-set. Additionally, the qualitative approach was decided upon due to the fact that qualitative research seeks to understand a research problem from the perspective of local population in which it is interested in examining. Qualitative research is very much effective when information with respect to certain values, cultures, behaviours, and/or opinions are to be obtained (Yin, 2010, p.6). Thus, since this analysis was specifically interested in consumer behaviour and opinions, this particular method was the most amenable to answering the research question. A brief listing for the main reasons that this research has chosen to use the qualitative form of research has been stated below in the following points:
Based on the above qualities and benefits of research the qualitative research approach has been adopted. The methods used in qualitative research includes: interviews/questionnaires, observation, and the use of a focus group. In the business plan most of the analysis was based on observations and interviews of the target customers. Data has been collected through external observation to understand the thought process of the target customers, their behaviours towards the shoe market, the type of shoes they prefer, as well as other factors. The interview conducted was structured but fluid in that it allowed the consumers to express their view at length. Based on the interviews and observations, the data collected has been analysed and reported in the business plan of Ortiz.
The research methods used and the data collected are beneficial for employees (both current and future), sales and marketing teams, as well as key ...
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