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Research Paper example - Agency budget

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Research Paper
Pages 3 (753 words)
Crexoc advertising agency has the mission to integrate the best tools and methods in the planning and implementing the most successful email campaign. The campaigns are designed to cut through the market in a mass marketing campaign mode to increase sales hence enhanced customer…

Extract of sample

icant change is expected in terms of sales and gross margins, which in the next five years is estimated at; $300,000, $350,000 and $550,000 for year 1,2,3 respectively. The net profit expected within this period will be $10,000, $50,000, and $100,000 respectively for year 1, 2, 3. An investment of up to $1,000,000 is likely to be injected in the projects to realize the mentioned above monetary gains.
Crexoc advertising agency will design and build after which it will test and deploy the email advertising campaign. Part of the project will entail reporting the progress of the real time, which gives the customer convenience in terms of flexibility (Kitcher, 2011). Crexoc will finally do an analysis of its success to find out on the other areas to support the tool in future campaigns of thee company. Email marketing is a scientifically developed tool with effective strategies that are geared to assure the company the success of reaching so many clients in real time. The basic threat is only the risk that the potential customer might completely reject the advertising. Crexoc advertising agency plans through this project to offer marketing services to companies willing to adopt the same techniques as a cornerstone of their marketing program. They estimate that email marketing will launch over 250 billion emails across the cyberspace in a cost effective manner and maximized effects. It is worthwhile to note that research has it that email ad-response rates are currently averaged at around 15% (Lee, 2003).
The company will use the already established extensive network of contacts with companies already using the mode of marketing. In addition, it will engage its internal expertise to launch an intensive email marketing campaign to selected groups (Shore & Carfora, 2011). The groups entail 50,000 selected businesses quarterly with online companies targeted as suitable while offline companies will be targeted as long-term strategies. Sales are expected to strategically ...
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