Hospitality Management Project- Riu Hotel Chain - Research Paper Example

Juan Riu the founder of the Riu Hotel and Resort Chains. Riu’s Son, Betran became the executive until 1998 when he died. Currently the Hotel is run by the Riu’s family third generation. The first areas that Riu hotels spread to were Dominican Republic where Riu Taino hotel was opened. This hotel is located in Punta Cana beaches, which is one of the most attractive beaches in the world. From the initial stages, Riu Hotels $ Resorts focused on holiday hotels which were located in places such as beaches.

This paper is an analysis of Riu Hotels & Resorts. The main research question that the paper seeks to answer is What is the Business strategy and operations of Riu Hotels and Resorts? Other objective of this paper include After it establishment in 1953, Riu Hotel and Resorts expanded rapidly to different regions of the world. The first opening was in Palma de Mallorca in Spain by Mr. Juan Riu Masmitja, his wife Maria Bertran and their son Luis Riu. It was established on a small hotel known as Riu San Francisco, which had 80 beds.

Juan’s son, Luis became the first chief executive and remained so until 1998 when he died. In the 1960’s there was great demand for hotels in Bearic Islands due to increased tourism. Luis, in partnership with Dr. Tigges who was a German tour operator and the owner of TUI expanded hotel services to this region. Mallorca became a popular tourist destination. Rui and TUI (Touristic Union International) established Riu Hotel S.A. in the Balearic Islands (Schunk & Malone, 2012, p 1-5). In the 80’s, Riu started expanding its hotels outside Balearic Islands.

Riu Palmeras, located in Gran Canarias in 1985 became the first hotel in present day Canary Island. Currently, Riu owns more than 20 hotels in this island, which are among its most successful income earners. In the 1990’s, Rui decided to expand its operation to a global level. Its first international