Understanding Business Strategy - PowerPoint Presentation Example

Answer to Part 2

In the case of dry soup mixes and canned soups, a multi-domestic strategy seems to be more advisable.

In this strategy, product features are altered/tailored to meet the specific needs of the local region (Ireland, Robert, and Michael 155). The product in question differs in taste, composition, ingredients, et cetera across regions, which calls for a multi-domestic strategy. Local responsiveness has to be applied in order to make the product acceptable across nations.

Answer to Part 3

For large home appliances, global efficiency, as well as local differentiation, is required. For example, in the case of washing machines, basic cleaning and washing function is standardized but front/top-loading, single/double tub, the height of the machine, et cetera depends on the environment, local people, and habits of the natives of the region.

For such products, a transnational strategy is to be adopted to combine the elements of local and global efficiency.