Management of Intel Company - Essay Example

With increased studies and continued progressive improvements on the chips introduced in the market, the company has continued to earn more credibility and credit for quality assurance in its products. These factors have enabled the firm to be the best semiconductor chip manufacturer globally.

The company currently enjoys a wider market and increased profits. The two factors are of the essence in the existence of a business. Intel thus has several strengths and these include effective marketing. There is no doubt to the fact that the firm has one of the best marketing teams in the world. The company manufactures information technology devices. It is therefore more likely for the firm’s employees to be technologically savvy. Such a team knows what to do to result in increased publicity for products. Within no time, the products and services of the business are uploaded onto social networking platforms alongside other conventional media. Social media offers clients a unique opportunity to stay ahead of their competition; the customer interacts with possible clients who may develop customer infatuation with products (Alexander 128).

Besides the extensive and very elaborate advertisement parameters, the company enjoys a favorable reputation. This factor comes from the fact that it has existed for a very long time and is arguably among the pioneers of modern-day computing technology. The high quality of its chips is thus known and highly regarded. Such occurrences make clients develop loyalty to the given products. Customer loyalty as well as interpersonal recommendation is the most effective form of advertisement. With these, the firm enjoys positivity and commands a large customer base globally.

Additionally, the firm currently enjoys increased revenue because of the market segment it targets. It is common knowledge that the market is divided into two; some shops while attaching more importance to the price of the commodity while some attach their shopping decisions to the quality of the products. Subscribers having a belief in quality will buy any good regardless of its price provided the quality is high. It is this market segment that the firm targeted. Fortunately, the firm succeeded in having its customers develop indisputably unchangeable loyalty.

A business is vulnerable to uncertainties. Some trends can stay unknown till they set in and compromise normal operations. Intel currently has such challenges. The main challenge is competition. Through time, there has been an increase in the number of companies that manufacture computer chips. Samsung is the new chip manufacturer in the industry. Based on this, rivaling Samsung in advertisements is not going to be an effective solution. The firm has to invest in research as well as development to come up with competitive products that can meet customers’ demands (Alexander 78).