Nike as an Innovative Company - Essay Example

Think of an innovative company and explain how its ability to adapt has enabled the organization to remain competitive in its industry.Nike is an innovative company which has brought significant technological changes within its domains to remain a potent force within the global industry. It started off as a sportswear organization but now it is taken as a sports giant – broadening its arms left, right and center. A very personal connection can be found amongst people who would like to purchase stuff from Nike and feel good about their own selves.

What is even more interesting to note is the fact that the innovation premise has been one which has attained new heights over the years. In fact, this innovation factor has been the benchmark for Nike with competitors looking up to it for the growth and development of their respective brands. The ability to move on for Nike in the forward direction has been steadfast and one can be sure that this tangent will continue to rise, as time progresses ahead in the future. Nike has always been a leader and shall showcase as a winner even in the coming times.