Microsoft Company Analysis - Assignment Example

Summary

The author examines Micrisoft company history, mission and vision statement and strategy objectives. The author provides SWOT Analysis and describes competitor rivalry, buyer bargaining leverage/power, supplier bargaining power, threat of new entrants and threat of substitutes…

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Subject: Finance & Accounting
Type: Assignment
Level: High School
Pages: 25 (6250 words)
Downloads: 4
Author: skylarlittle

Extract of sample "Microsoft Company Analysis"

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The Company also designs and sells hardware, and delivers online advertising to the customers. The Company operates in five segments: Windows & Windows Live Division (Windows Division), Server and Tools, Online Services Division (OSD), Microsoft Business Division (MBD), and Entertainment and Devices Division (EDD). The Company’s products include operating systems for personal computers (PCs), servers, phones, and other intelligent devices; server applications for distributed computing environments; productivity applications; business solution applications; desktop and server management tools; software development tools; video games, and online advertising.

It also designs and sells hardware, including the Xbox 360 gaming and entertainment console, Kinect for Xbox 360, Xbox 360 accessories, and Microsoft PC hardware products. In July 2012, the Company purchased Edgewater Fullscopes Process Industries 2 (PI2) software and intellectual property. In July 2012, Comcast Corp. acquired the Companys 50% stake in MSNBC.com. In October 2012, it acquired PhoneFactor Inc. On July 18, 2012, it acquired Yammer, Inc. (Reuters). Another key acquisition made in 2011 is Skype, Ciao, and Videosurf.

On the other hand, apart from these, the company is also very active in the emerging cloud computing business, with cloud-based software and services being the core components of the cloud solution. Usage payments together with advertising are the key sources of revenues for its cloud business. These cloud offerings include Bing, Xbox Live, Windows Live, Microsoft Office 365, Microsoft Dynamics CRM, and Azure. These services are offered either individually or as part of solution suites. In all the company is present in more than 100 countries and basically has a planet-wide business, in concert with its key competitors.

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