Business Plane - Term Paper Example

Consumers will be attracted through internet marketing because this medium is extremely popular among younger population. The overall business and general environment of the country is also very good. The country is hosting the FIFA world cup of 2022 and therefore government is expected to invest in infrastructure of the country. All this is going to help the business in future. The organizational plan of the company will be flat because of the nature of the business. Only a handful of people will be required to run the business because all the major operations like manufacturing and marketing will be outsourced.

The business will aim to achieve $60,000 of monthly sales after six months of start of business. This business plan is about a clothing retail outlet in Qatar which will sell trendy garments and merchandise for the younger population of the country. The name of the clothing retail store will be ‘Y’. The name is chosen because it sounds stylish and is perfect for the younger generation. The store will mainly target young customers because they are usually interested in fashionable garments and merchandise.

The store will be located in the central shopping mall of Doha which is also the capital of the country. The clothing retail industry is chosen because of its great potential for growth. The fashion industry of Qatar is growing rapidly and this offers a lot of opportunity for clothing retailers (Qatar Tribune, 2012). The living standard of the country is high and therefore people tend to spend on fashionable garments and merchandise. This is the main reason of choosing Qatar for the clothing retail business.

The nature of the proposed business will be very similar to conventional clothing retailers. Manufacturing of all the inventory will be outsourced so that the focus of the business remains on its core activity that is selling of the clothing. The profit of the business will come from the price difference between the selling price and