Business advantages for mobile apps - Research Paper Example

The members of a business organization at various horizontals and verticals can stay focused, up-to-date and organized for all business operations. An overwhelming advantage is the cutting edge marketing procedure offered by the mobile applications. The launching of mobile applications is easier and faster than loading of a mobile website. The interference of mobile phones in the professional lives of people helps in reducing time for marketing products and services. The target customers can be reached through their mobile smart phones through promotional messages even when they cannot access their emails.

The mobile applications are applications that are run through the internet and are intended to run on mobile smart phones and other mobile devices. The customized mobile applications developed by the business house allow the company to manifold its performance. The increased flexibility and performance is a key advantage of mobile application technology (Mallick, 2003, 196). Mobiles phones are personal devices and each person has a unique experience of accessing the mobile applications. Services like geo-location services, video footage and audio recordings for advertisements, news applications and various features attracts the interest of the customers to install the applications in their mobile devices (McClure et al, 2012, p. 10). The internet services that were previously available only on the desktops or laptops have now arrived on mobile phones.

There are three distinct advantages identified with the use of mobile applications; these are “speed, volume of information, and advertising” (Walters, 2012). Speed is of prime importance in today’s society. In our daily rat race most of us cannot afford to spend the amount of time staring at the computer while it boots up and gets ready for an internet session. Students, working people and others mostly access the internet these days on mobile phones. The mobile applications do not