The European Airline Industry has the most competitive environment as it has been greatly affected by the International Economic Recession and increase in oil prices (ELEANOR O’HIGGINS, 2010: 8). Ryanair was considered the market leader in 2009 when economic recession was at…
Ryanair is a low fare airline operating in an extensively competitive environment of Airline Industry. Before Ryanair; the Airline Industry was ruled by Aer Lingus. In the start Ryanair was successfully operating in the industry by giving completely conventional services to its passengers; including seating for two classes, beverages and food. With the time there was a substantial growth in customers for the Air Industry which brought additional opportunities for both Ryanair and Aer Lingus in 1990, however, this did not prove fruitful especially for Ryanair, the airline began to face certain issues rather than getting benefitted from the overall increase in customers (ELEANOR O’HIGGINS, 2010: 1).
The European Airline Industry was affected by International Recession along with increase in oil prices and number of passengers. In such situations airlines can either avail all the opportunities present in the market through proper strategies and management or they fall prey to the economic recession. Ryanair as a part of this industry faced severe problems in the first place which compelled it to fire some of the most senior executives and also to bear significant financial losses (ELEANOR O’HIGGINS, 2010: 1-2). Ryanair is responsible for breaking the monopoly of Aer Lingus therefore when Ryanair was undergoing these challenges then the market was wide open for Aer Lingus who obviously took great advantage of the opportunities while increasing the competition pressure over Ryanair. Despite of all these issues Ryanair learnt great many lessons and the fundamental techniques of surviving in the highly competitive Airline Industry. It changed its overall marketing and management strategies in addition to appointing new team members having modernized knowledge, skills and abilities as per the requirement of the present situation. Apart from this the most significant step taken by the management was to transform the Airline in to the Europe’s foremost low fare ...
Cite this document
(“Strategic Management Book Report/Review Example | Topics and Well Written Essays - 1750 words”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/575846-strategic-management
(Strategic Management Book Report/Review Example | Topics and Well Written Essays - 1750 Words)
“Strategic Management Book Report/Review Example | Topics and Well Written Essays - 1750 Words”, n.d. https://studentshare.net/miscellaneous/575846-strategic-management.
The management is expected to make sound, comprehensive decisions that are to be complemented by the internal and external environment that the organization is working on. A tactical strategy can be developed on the basis of a comprehensive situational analysis.
The organization’s operations within the UK encompass rail, coach, bus and light rail services, with the company holding the prominent recognition of being the largest operator of bus services in West Midlands (Parliament of Great Britain, 2010). However, the most popular division of National Express UK is its scheduled coach service which also includes the white coach (Parliament of Great Britain, 2010).
Main products of the company are printers, personal computers, network management software, high end servers etc. Company is operating its business globally in several areas like printing, computing, digital imaging. Beside this, the company is also providing software and services.
It aims to provide data for phase one of the proposed modification of the Self-Efficacy Goal Achievement (SEGA) complex nursing intervention for type 2 diabetes. The second research paper is "Barriers to communication about diabetes mellitus" by Joshua Freeman and Ronald Loewe which aims primarily to discover the attitudes of clinicians towards patients with NIDDM and the effects of this attitudes on patient self-management.
nd benevolence, however widespred, does not supply sufficient inducement for individuls to use their own lbor nd property in generting output, especilly when there is no gurntee of reciprocl benevolence. It is insted the desire for personl gin, the promise of profit, tht motivtes orgniztions to initite productive ctivity.
A tactical strategy can be developed on the basis of a comprehensive situational analysis. It is tremendously important that the strategy that is developed is harmonizes with the external environment and complements the external environment. Toyota Corolla in