Accounting for the success of 'Pinot Grigio', 'Prosecco' and 'Brunello di Montalcino' - Essay Example

Pinot Grigio, Prosecco, and Brunello di Montalcino are Italian wines that are enjoying the success of their sales across the globe (Robinson 2006). This paper will account for the success of these wines, and how they sustain growth in the region they originate and outside world. Wine lovers always consider the vintage and type of wine they need to purchase. These are some of the reasons that some of the new wine does not get the success they so wilfully wish for, when it comes down to sales. The exportation of wine may be a number one revenue earner for some of the European countries.

In France, for example, the number of cases of wine exported to countries like the USA and Russia in a year may amount to a high number of its revenue. This is why the importation of USA wine back in the day saw the destruction of property and the burning of shops. This was to ensure that the only sold wine in the area came from France. Pinot Grigio is a grape that is accredited with the success of the white wine. It is readily available in Italian restaurants, and is often considered light and easy.

Young wine enthusiasts find it easier to connect with the white wine as it is the go-to wine for everyone who fancies a drink with their meals. In the USA, Pinot Grigio is considered to be the second best wine. It only plays second fiddle to Chardonnay, and is the most imported wine in the region. It is considered a symbol of the evolution or the beginning of the United States as a wine drinking capital (Maroni 2012). The sale of the wine has increased over the years as people are now changing from the occasional one-drink for special occasions, to the everyday dinner drink.

It is this change that attributes the success of the wine commercially. An increase in consumer base, for any product, means that there must be an increase in sales. Manufacturers, therefore, have to be up to the task of trying to