Hult Company - Essay Example

GLOBAL CITIZENSHIP Interest of the stakeholders In this project, stakeholders include (Current and prospective , professors and Hult as an organization. Professor’s interests in developing the Hult culture are focused in ensuring that the entire company works together in order to achieve the objectives and goals of Hult Company. Stakeholder alignment is an important part of marketing planning and implementation. Trade-offs exist at every level and should be balanced according to consumer needs/wants. “Organizations must connect not just with their consumers but with all the stakeholders, for the people affected by what the company do and how well it performs. The students’ interest is to ensure that they communicate easily with each other, use the experience for future workplace. Hult as an organization interest will aim at more marketing and promotions of school. Further, it will seek to advertise to people how HULT can create sustainable value for students and school community in its entirety. In addition, Hult as organization will aim at creating neutral relationships among its members because the organization understand that relationships contain conflicting interests that need to be mediated and eventually optimized according to new improvement philosophies. Moreover, management has been careful to maintain a high level of efficiency, and the approach has ended in a worse market response. Developing a cross-functional communication framework will become an important part of the improved CRM system, and should assist in closing the stakeholder communication gap. Strategy The stakeholders of Hult Company have to conduct enough research before adopting any strategy. This is because they need to identify the opportunities and challenges that face the organization. Among the challenges that face the organization is opposition from the government. The British government does not want to see Hult organization established as a fully-fledged organization because they think it will not concentrate on the affairs of the students in the schools but instead it would concentrate on maximizing profits. The opportunity for the Hult organization is that deans at Hult are neutral and welcomes any plan so long as it does not affect student affairs. Therefore, the best strategy to be implemented by Hult stakeholders is self-reporting. Self-reporting is necessary because it will depict those who oppose and support the organization. Further, it will aid in reconciling problems thus bringing unity among members. In addition, communication strategy is very significant in that stakeholders with relevant knowledge will be in charge of communication. In addition, it will important to adopt a strategy to develop information campaign for the people who are opposed to the idea and increase the knowledge. Matrix of power and interest of stakeholders’ High Power Low Interest High Box 1 In order to succeed, different communications strategies will be vital for individuals and groups within different boxes. There is the need to realize that stakeholders with influence, authority high interest to be engaged in a close manner in order to attain their support. These stakeholders are the initial targets for any communications strategies at the very top of this list might be the “decision-makers” themselves. After these stakeholders, Hult organization will need to have opinion-leaders. These leaders will be tasked with bringing to the committee opinions on pertinent issues, which will aid in maintaining the support of those who are already aligned with the need of establishing Hult culture in the school. Box 2 In this box, the main aim is to convert opinions into decisions. It significant to note that in order to make rational decisions about establishing Hult culture, there will be need for negotiation and compromise during the process of communication as this will in turn will lead to a consensus on what is good for the organization. Box 3 and 4 Additionally, in order to succeed in this campaign, it is important to look for enough support people with less influence and authority. These people will be updated and informed regularly to let them understand and know the progress of establishing Hult culture in the organization. This will in turn increase the group’s influence and authority as collective rather than individual. It is of great significance to understand that this project will not only focus on resources and time, but also in engaging all people both with high and low. Therefore, from the discussion, it will be necessary to create a strong communication strategy that will engage all people without favor or discrimination. Campaign objectives We want to create Hult Culture that destroys stereotypes among students. Instead of focusing on the differences of background culture, we want to create a same ground that everybody will involve in. We will use satisfaction surveys and create next goals. Further, as an organization, we are going to make our surveys about the idea of establishing Hult culture. Questions will be based on the idea that if everybody agrees with us about the stereotyping in Hult. We want to create more clubs about different areas and subjects. Stakeholders’ position and our position In this project, Stakeholders are the providers of data and information that we will need for the realization of project. We will direct and rule the activities for the project. Our position will be to ensure that we utilize the information provided in convincing everybody about the significance of establishing a Hult Culture. Networking In order to reach a diverse audience, we are going to use digital activism, Media, Direct Action, Negotiations, Advocacy, Fundraising, and Public Awareness. For instance, we are going to create Facebook and Twitter pages in order to contact with people. Fundraising Before undertaking fundraising for the project, we will develop a fundraising strategy, which will guide us to attain fundraising goal. In such a project, it will be necessary to identify a person who will contribute largely and how we will reach these people within a specific timeline. For instance, students will be encouraged to raise certain amount per semester. The professors will also need to contribute something in order to ensure that we collect substantive amount within a specific period. Because of the increased and enhanced networking, we will reach to all our friends and prominent people who can contribute broadly to the organization. In addition, we are going to open a Facebook page in order to plan for a crowd-sourced appeal as this will enable us invite volunteers and donors to participate in drafting the fundraising appeal. Greenpeace formula Action To ensure that Hult organization has established Hult culture which will foster easy communication among people in the school. Image To portray a picture of trustworthy among people in order to harness their support for the project Information Collect relevant information in order to persuade people about the authenticity of the project. Problem and solutions The main problem of this project is the ability to attract the attention of those who are less interested in the project. In addition, some stakeholders’ might question the authenticity of the report since they are worried about how it will influence them and people around them. Solutions to the problems My commitment in establishing Hult culture seems feasible since it is significant to encourage and motivate a wider audience in order for them to believe that it is possible to have the project implemented. Read More