Organizational Culture Model: JetBlue Airways Company - Essay Example

This review has chosen JetBlue Airways for purposes of the organizational culture model simply because the company practices the Denison Organizational Culture Survey (DOCS), a tool of choice that has become effective in assessing cultural and organizational performance. Using this tool, organizations can now benchmark their cultural scores against the global database. As a result, they can now develop action plans that are geared towards improving their current practices.

In an analysis of JetBlue Airways using the DOCS tool, both strengths and weaknesses of the organization as they apply in the company performance will be undertaken with respect to adaptability, mission, involvement and consistency (Denison Consulting, 2013). In doing so, specific aspects of an organization's culture in each of the fore mentioned traits and management practices are normally carried out.

Explanation of culture
Adaptability is characterized by a number of traits such as customer focus, creating change and organizational learning. While creating change, JetBlue Airways has been characterized by the ability of the company to be responsive to change. The company responds well with its competitors and with respect to changes in the external environment. However, there is a need for different organizational units to cooperate in order for Jet Blue to realize more change (Denison Consulting, 2013). Customers focus; on the other hand, requires that all members of the organization understand customers’ wants and needs particularly being an airline company. The last aspect of adaptability is organizational learning whereby failure should be viewed as an opportunity for future improvements. Therefore, this should encourage innovations in the company as the risk-takers get re-warded.

The next factor of explanation of culture is the mission that involves strategic directions and intent; setting goals and objectives and having a proper vision for the organization. JetBlue Airways as a company has a clear strategic direction, which has put it ahead of many firms to change the nature of competition in this industry. Moreover, by setting clear goals and objectives, JetBlue can now track its progress against the company’s stated goals as it aims towards realizing its vision (Denison Consulting, 2013). The next factor in cultural explanation is involvement which is made up of elements like empowerment, team orientation, and capability development. It will be realized that most JetBlue employees are highly involved in their work. They cooperate and collaborate across various functional roles through teamwork which is the building block of any organization for each member to develop their capability.

Lastly, the consistency as an element of cultural explanation highlights the core values of the company, agreements, coordination and integration. It is quite evident that the company management practice what they preach, which is a characteristic style of management. This promotes the ease of consensus even during difficult issues (Denison Consulting, 2013). As a result, JetBlue Airways' mode of doing business has remained predictable and consistent due to much easier coordination and integration of company activities.
Conclusion

It can be figured out that, the use of the Denison Organizational Culture Survey provides a good measure in JetBlue Airways' organizational progress as the company aims towards achieving high-performance culture as well as optimum results of productivity in the industry. Read More