Role of Stakeholder Paper - Essay Example

ID Lecturer Role of Stakeholder The four stakeholders involved in a quality management process include the intermediaries and the manufacturers. Since managing quality at every level is the responsibility of the people who are involved at every stage, the need is to comprehend how they can assure the quality premise to attain significance. These four stakeholders include the manufacturers, the wholesalers, logistic partners and the retailers. A supply chain would not be able to provide quality and hence manage it if its stakeholders do not understand the philosophy behind ensuring it.

Why this is important is because it warrants pull on the part of the customers because if the end users believe that quality is being given to them in terms of the products, they feel attracted to buy it. Two organizations that support such a quality management process include Nestle and Unilever.The manufacturers ensure that the quality management process takes its basis from them alone. What it actually means is the fact that they need to produce goods which will be of value to the customers in the long run.

Now how it passes on to the end user is something important and should be taken into consideration. If the manufacturers are unable to derive quality, then this is a problem that needs attention as far as managing the quality regimes are related. Hence their role is of utmost essence under such scenarios. Similarly, the wholesalers are equally significant when it comes to implementing a quality management process. This is because they are the ones who take the products from the manufacturers and give it to the logistics concerns.

It is their pertinent duty to make sure that the products are transferred as they are and that the quality premise is not compromised upon at any stage whatsoever. The wholesalers therefore receive attention under the quality management process because they are essentially the second level beneath the manufacturers to ensure that the products reach the relevant markets in an adequately sound way.The third stakeholder comprises of the logistic partners who basically make sure that the products are transferred to the retailers.

They pick up the products from the wholesalers and manage it down to the retailer level. They have to ensure that quality is not compromised upon because it is essentially their job. If they do not do so, there are problems in terms of packaging which can get flawed, and then there is the important discussion of product being sent under fixed consignment ratios. It is therefore significant to understand the role of the logistic partners who can vary on a number of different levels and hence do sheer amount of work.

The last stakeholder under the quality management process is the retailer who stocks the products on his shelves. He is the one who becomes the first touch point for the customers and has a very pivotal role in making or breaking a sale. If the retailer ensures quality is maintained, then there is a good enough chance that the quality management process is completed in full circle. If he pays little heed, then there are serious issues which need to be resolved. ReferencesFoster, T. S. (2007).

Managing Quality; Integrating the Supply Chain (3rd ed.), Upper Saddle River, NJ; Pearson, Prentice HallLatham, C. (2010). Examining both sides of stakeholder engagement: behavioral implications in interorganizational alliances. Advances in Management Accounting, 18Zink, K. (2007). From total quality management to corporate sustainability based on a stakeholder management. Journal of Management History, 13(4)