Ideally, any form of business enterprise has to communicate effectively with its stakeholders, employees, clients and suppliers in order to ensure that there is a smooth flow of organizational operations. In this case, businesses have to ascertain the best business communication…
Essentially, a corporate sales brochure is a marketing device that can also serve as a communication strategy in which it helps an organization to sell itself as a brand to its customer base or to their stakeholders within the business.
On the other hand, an annual report is a business communication tool that provides a company’s comprehensive report on the activities undertaken in a just concluded financial year. Its target audience includes shareholders and other interested parties where the operations of a company are of concern to them, especially in terms of financial performance and activities undertaken by the company. With this, this essay will analyse the corporate sales brochure of Chelseafc.com and the annual report of Marks and Spencer both as forms of business communication tools.
Within the English football league, Chelsea Football Club is a club whose year of founding was 1905 and its operational base is in Fulham in London. Chelsea’s home is Stamford Bridge whose seating capacity is 41, 837 and the club’s owner is Sir Roman Abramovich and managed by Jose Mourinho. As at 2013, the club was number seven in the most valuable team listed in the world with an estimated value of nine hundred and one million dollars, which was an 18% increase from 2012. In analysing its corporate sales brochure mounted on its website, the intention of this is to educate those that seek information from the site with up to date information about the football club through giving product specifications on the online platform. They include promotional information of the ongoing sale of merchandise and also information on the matches the team is to play as the current fixture.
Other than this, the online brochure also helps to influence client loyalty in that it provides an online chat avenue in which those accessing the site can give feedback on various issues concerning the club’s performance. Ideally, using such an ...
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“Writing for Business Purposes Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.net/miscellaneous/641538-writing-for-business-purposes.
According to research of various companies’ performances, it has been found out that those business owners who seek external financing are more prone to write business plans. That is why, for being able to attract investments, it is important to create proper project, which can persuade potential investors in own efficaciousness.
I learnt a couple of lessons from my initial writing experience. The main lesson is that good writing requires practice and commitment in order to perfect the writing skills. I came to learn that I was overlooking basic writing skills such as mastery of the English language because in most cases, I was finding it very difficult to make sentence constructions.
Written Communication for Business Purposes. v Business communication can be both oral and written. However in this paper, written communication for business purposes will be discussed. Written communication is a very critical and important part of business communication.
However, English is required for various environments with different terms, approaches to communication and relationship building among individuals. A specialized segment which requires English speaking to take place at a different level is when working with business.
The paper will also outline the advantages and disadvantages of oral and written media. When writing for business, planning is the first step and this is the most important element of this process. The writer ought to carefully analyse the situation and try to come up with relevant information that can be disseminated to the people.
Basically, there are two sorts of communication techniques that are broadly available including internal along with external communication process. In this regard, internal communication denotes to the exchange of ideas and information within a specific organization.
It can also be used to record what has been done, needs to be done and verbal and telephone communication with internal parties, such as the management, and external parties, such as customers. An advantage about issuing memos is that they can be archived and referred to in the future, especially when the information is key.
It represents “an important new outlet for expression and communication” (ibid).
For research purposes therefore, weblogs are a rich source of information. Unlike print media, weblogs contain hyperlinks
It is very important to use active verbs to keep the writing in motion and keep the reader engaged. In writing for business, taking one’s own opinion too seriously, expressing too much hubris, will result in an ineffective message. Whatever the point of the
As such, it is imperative to write short paragraphs because of various reasons.
Firstly, writing short paragraphs shows professionalism. As a result, the reader automatically generates a proper intuition of the writer. This will psychologically make the
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