Fundament of Management Info Systems - Canadian Tire Company - Essay Example

The disadvantages of using daily emails and thick catalog services by the Canadian Tire to improve its sales and boost its image are numerous and this calls for other business strategies that would be effective in the long run. The first case to be efficiently tackled is the use of daily mails as a tool for advertisement and more so to aim at increasing sales for the Canadian Tire company. The use of daily mails is sometimes a nuisance to the recipients. They consider the mails an intrusion to their programs and sometimes they end up not even reading them.

This calls for more mass mails being sent by the company to a large number of prospective customers to ensure at least a good amount of sales from this method. Another issue is that the mails might not be sent due to lack of internet and the mails might contain viruses that might disrupt the end-user or recipient’s information system or computer. The mails often end up being treated as spam mails making the intended message not to be effectively conveyed. For the case of a thick catalog system, it has been evident that the system is expensive for it to reach numerous prospective customers.

Information if not efficiently conveyed using this method because it’s not guaranteed that the respondents will actually turn up and substantive sales realized from the adverts. It is also necessary to buy the list of prospective customers from the government information agencies, a list which sometimes is not up to date.