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Specialist Research Project

The marketing entails presenting the business product to the customer, to create sales. Thus, these as features of business success, Nike invest largely in the various aspects of branding and marketing to establish customer loyalty; hence, establishing the successful; business culture and history as it possesses today. The company has strategic marketing capabilities that compliment the product and service brand accordingly for the successful engagement of the customer. Further, the subject area of cultural and historical developments relating to the company entails a listing of various structures established since the inception of the company. Thus, from these prospects of the company as a multinational operative corporation, the synthesis of the areas of branding and marketing, as well as, cultural and historical studies constitute the proposal of the research project. The proposed project will seek to explore the extent of these fashion business areas as they institute the profile of Nike Corporation.
Marketing entails the set of processes and tools engaged in promoting the business success. However, in developing an identity of the product or service the business engages the area of branding remains the influential factor for consideration. Further, organizational culture developed over time also defines the success of the business venture as developed in the area of operation. Thus, in selecting a portfolio to establish and synthesis the subject areas of marketing and branding in addition to cultural and historical studies, the “Fashion Icon” Nike, remains most conveniently placed as an illustrative reference. Branding entails the culture itself, the message that permeates and regulates the processes of the business (Katz, 2004, 39). Thus, the project proposal seeks to establish the common misconceptions over the subject areas of branding and marketing as they develop a culture and ...Show more


Nike as a multinational corporation engages in a variety of business investments including design, manufacturing and wide-reaching marketing and promotion of footwear, sports apparel, accessories and services (Katz, 2004, 19). The strategic positioning and recognition of Nike as…
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