Fundraising Program Vision - Essay Example

Fundraising plan West Liberty Intercollegiate athletic team’s The Hill toppers Operational Address: West Liberty University Athletic Organization Logo: Date of Plan: 07/ 11/2014 Fundraising Administrators and Team Members: Edwin Young and Martha Knowles Completion/Distribution Date: 14/11/2016 Copy Numbers: six Contents Contents 2 Fundraising Plan Summation 3 Overall fundraising program 4 Products and services 4 Fundraising program vision and mission statement 4 Athletic organization and fundraising program history 5 Long Term Fundraising Goals (3-5 years) 5 Fundraising S.W.O.T. Analysis 6 Fundraising Polices, procedures, and ethical obligations 6 Fundraising Program Human Resource Management 7 Fundraising marketing and promotions 7 Fundraising program financial projections and financial statements 8 References 8 Appendix 9 9 Fundraising Plan Summation The Hill toppers is the official name for the West Liberty University’s intercollegiate athletic teams. Hill toppers comprises of various teams including the Hill topers football, Hill toppers mens basketball, Hill toppers mens soccer and Hill toppers baseball. The teams compete at the division two of the National Collegiate Athletic Association and the Football Bowl Subdivision where they enjoy immense success owing to the effective management of the team (Gregory, 2007). The large size of the university’s teams validates the need for the fundraising that seeks to raise ten million dollars for the purchase of sports equipment and refurbishing of the existing fields and courts in the university. Overall fundraising program The fundraising extends a period of three weeks, a period within which the managers will develop and trade various products and services before culminating into a large fundraising dinner on 14/11/2014 at the University’s pavilion. Products and services The products will include shirts, balls and kits among others while the services will include cleaning services, ball competitions and body massages. Marketing strategies will include the social media and the mainstream media. Financial status and need The fundraising exercise seeks to generate ten million dollars. Fundraising program vision and mission statement The fundraising is a way for the university’s teams to involve the community in its development. The teams seek to enjoy financial independence by creating an effective management team that will oversee the utilization of all its resources for posterity of athletics in the society (Tullberg, 2006). Athletic organization and fundraising program history Hill toppers has been the name of the university’s team since 1925. The teams take part in different sporting events thereby contributing to the extracurricular development of the students. Additionally, the sports offer the students with an effective platform to interact and develop their management skills. The teams have grown concurrently with the University (Blick, 2011). Since 2005, Hill toppers has achieved great success owing to the effective management of the teams. The teams have a history of raising funds to acquire resources and enhance the success of the teams. In 2007 for example, the teams raised two hundred thousand dollars for the development of both a soccer and football pitches within the university. The success of the fundraising event enhanced the performance of the two sports a feature that informs the current even which sees to raise adequate resources for refurbishing the entire university’s sport’s fraternity. Long Term Fundraising Goals (3-5 years) I. To develop an entire sports office in the university in order to enhance the management of the various types of sports. II. To safeguard the availability and provision of different types of resources for the numerous types of sports in the university that the students may need. III. To increase the number of sports by introducing new indoor and outdoor sports IV. To refurbish the existing sport facilities such as pitches and courts in order to equip them with modern facilities thus enhancing their usability. V. To enhance the longevity of the various types of sports within the university Short Term Fundraising Goals (1-2 years) I. To carry out an audit of the value of the university’s existing sports resources thus quantifying the need within six months. II. To raise adequate resources to enable the purchase of a new bus for the football and soccer teams within the next year. III. To create a functional sports management office fitted with modern facilities within the year. Fundraising S.W.O.T. Analysis The fundraising’s strengths include the diversity of the services and products. This implies that the fundraising will raise money from numerous sources. Additionally, the large duration coupled with the large number of interested stakeholders ensures that the project exhausts all its resources. Its weakness on the other hand is the huge sum it seeks to raise. The structure of the fund raising creates various opportunities key among which is the organization of tournaments and contacting various stakeholders for their contributions. Its large target remains yet a large threat to the success of the project since most well-wishers would not donate as much. The management of the project must therefore portray creativity in order to ensure that they raise as much money as possible within the set time (Morhardt, Baird and Freeman, 2002). Fundraising Polices, procedures, and ethical obligations Just as the name suggests, participation in the process and contributions are voluntary. As such, the management will develop events, products and services thus devising appropriate ways of soliciting money from the public at their own volition. The program consists of various sporting events and beatification parlors that will offer both entertainment among other services to the attending guests. The events will charge a justifiable fee. The key ethical guidelines include truthfulness and sincerity with the money collected. Those managing the even must always record the proceeds every event raises. Accountability is yet another empirical value that the management must uphold. Fundraising Program Human Resource Management The fundraising team consists of a hundred individuals who hold various offices mandated with various obligations. The a hundred individuals exist in groups of five members and respond to the project manager. In their groups, they coordinate various events, services and programs all of which seek to raise funds. The a hundred individuals are part of the students’ fraternity at the university. In the spirit of the project, they will be volunteering their services to the project. They will use various resources including sophisticated information technology equipment that will help enhance communication and interactions among the teams. However, they must uphold the ethical guidelines and observe safety and security guidelines in order to enhance the success of the project. Fundraising marketing and promotions The fundraising process will comprise of various events, sporting activities and beauty pageants and beautification services among others all of which will help raise funds. The project managers will use various methods in developing a brand and promoting the various products and services. The team will use both the social media and the mainstream media in developing awareness on the various products. In doing this, they will undertake niche marketing thus ensuring that they target the most appropriate target in every case. Fundraising program financial projections and financial statements Product/service/event Expenditure Revenue Tournaments $20,000 $ 1,000,000 Beauty pageantry $ 25,000 $ 2,000,000 Beautifying services $ 20,000 $1,000,000 Fundraising dinners $100,000 $6,000,00 Total $165,000 $10,000,000 The projections above extend for the entire durations. The projects occur at various dates throughout the duration. Such are mega projects that will succeed extensive advertisement and fund drives. References Blick, D. (2011). The Ultimate Small Business Marketing Book. Surrey: Filament Publishing. Dennis, P. & Miller, P.M. (2006). "Building Your Project Work Breakdown Structure Visualizing Your Objectives, Deliverables, Activities and Schedule". Somerset: Wiley. Gregory, T. H. (2007). Effective Work Breakdown Structures (The Project Management Essential Library Series). Hoboken: Wiley. Morhardt, J.E., Baird, S. and Freeman, K. (2002). ‘Scoring corporate environmental and sustainability reports using GRI 2000, ISO 14031 and other criteria’. Corporate Social Responsibility and Environmental Management, 9:4, 215–233. Norman, W. and MacDonald, C. (2004). ‘Getting to the bottom of the “Triple Bottom Line” ’. Business Ethics Quarterly, 14:2, 243–262. Project Management Institute. (2006). Project Management Institute Practice Standard for Work Breakdown Structures, Second Edition. New York: McGraw-Hill. Tullberg, J. (2006). ‘Organizational change: a remedy prescribed in over-dose?’. Electronic Journal of Business Ethics and Organizational Studies, 11:1, 30–35. UNEP/SustainAbility. Tullberg, J. (2012). Triple bottom line – a vaulting ambition? Business Ethics: A European Review. Volume 21. Appendix Read More