Wal-Mart Approach Assessment using Buyer Utility Map - Assignment Example

Wal-Mart has focused on improving the purchase experience by enabling its customers to get access to its products online. They can access product information at their comfort locations using a mobile application. Moreover, customers can purchase from Wal-Mart stores online. It saves time and money for the customers. Delivery of commodities especially fresh farm produces services makes shopping simple and convenient. Customers will always consider the price of commodities and compare them with competing for business irrespective of their economic status.

The company intends to diversify customer convenience by increasing the number of retail branches and associates to enable customers to purchase merchandise in their communities without incurring extra traveling expenditures. The price of its commodities is sensitive to people of all lifestyles and income levels. Through low-cost competitiveness, the company aims to remain the price leader to maintain its value-conscious customers.