Corporate Reputation of Toyota - Essay Example

It makes it one of the most important long-term assets. It can be seen in factors such as business performance, integrity levels, fairness, and involvement of the local community. Even after ensuring that all these are in place, a company is always at the mercy of the public, and any kind of deviation results in a drop in corporate credibility.

Toyota Motors Corporation has over the years built a world-class corporate reputation by emphasizing quality, design excellence, and customer focus as well as constant improvement in its manufacturing and operation processes. This has brought many benefits including customer loyalty and increased market share. The 2009 recall however strained this brand by bringing in quality concerns in the vehicles. This treatise will rely on the impact of persuasive information in the forming of opinions to demonstrate that Toyota Motors Corporation’s corporate reputation was compromised by the recall. This is done by looking at buyers’ opinions on several media platforms such as newspapers, newswires, forums, auto blogs, and online news. Read More