The marketing department in luxury fashion industry (fashion subject) - Coursework Example

THE MARKETING DEPARTMENT OF FASHION INDUSTRY al Affiliation) Introduction A fashion market is a market that pays attention to creating awareness of various designer brands. The United Kingdom fashion market is famous worldwide because of designer brands like Burberry, Next, Marks & Spencer among others. The fashion industry in the United Kingdom contributes directly to the countrys GDP. The value of the fashion industry is high, and the British Fashion Council argues that the UK fashion is diverse (Kapferer & Bastien 2009).

The wide range of products from numerous brand names makes the market different. The products are various because men and women have different tastes and preferences. The media plays a significant role in educating citizens on the luxury items in the industry. Globalization plays a big role in promoting luxury brands in the global platform. The marketing of luxury brands relies a great deal on marketing mix. Marketing luxury fashion brands is one of the most challenging sectors (Kapferer & Bastien 2009).

The product, placement, promotion, and the price are one of the important factors in determining marketing of luxury brands. The knowledge of fashion and trends is important to individuals who want to work in a marketing department of a luxury brand. It is a crucial tool for the individual and the organization selling the luxury brands. An individual who wants to work for a corporation selling luxury products in the marketing department must be passionate. Good listening is one of the factors that marketing departments.

It creates good customer awareness in the organization dealing with luxury products. Creativity and imagination is significant for individuals working in the marketing department of fashion products. People at this position should have good communication skills to assess what the customer wants. Pricing plays an important part in marketing of luxury brands in the world. Prices affect the way individuals perceive a product depending on the rates. Consumers relate luxury products with their price range.

The prices of luxury products have to be set right because it will meet the customer expectations. Prices are marketing decisions to other factors in the fashion industry. The prices create the image that the luxury brand wants to reflect in the mind of the consumer (Sum, Kim, & Kim 2013). The elements used to make the product attractive to the consumer are the essential aspect of the fashion industry. The design, packaging, branding, and its value enable categorization of the product. The named factors are significant in the marketing departments of a fashion industry.

In the fashion industry, the product is a critical factor in determining the market position of the products. Promotions of the fashion products determine how consumers perceive the product. Promotion is a communication of the product to the customers for decision-making. Most of the promotion, when dealing with luxury fashion commodities is by advertisements. Promotions enable the consumers to rank the product before touching or feeling it. The sales strategy should have an arrangement on how they will roll out the product (Kotler & Armstrong 2012).

The company may decide to pay a celebrity to endorse their luxury brand. The consumer will want to be associated with the name his or her favorite celebrity is endorsing. Placing the product is a requirement of a marketing position of a luxury fashion product. Putting a fashion luxury product makes it accessible to the consumption of most individuals. Fashion luxury products sell most of their products through small and luxurious shops to maintain the image of the product. Placing of fashion luxury products is an important qualification for marketing position of the fashion industry.

According to the recent study, men have become conscious of their style. Men spend more than women to purchase products. According to GQ editor-in- chief, Dylan Jones, there has been an increasing trend in the sales of their fashionable products (Rollet et al. 2013). The rise in sales is because of they found a new marketing mix to market their products. It includes having the right price and product at the right place using the necessary promotion techniques. ReferencesKapferer, J.

and Bastien, V. 2009. The luxury strategy. London: Kogan Page.Kotler, P. and Armstrong, G. 2012. Principles of marketing. Boston: Pearson Prentice Hall.Rollet, M., Hoffmann, J., Coste-Manière, I. and Panchout, K. 2013. The concept of creative collaboration applied to the fashion industry. Journal of Global Fashion Marketing, 4(1), pp.57-66.Sun, Y., Kim, K. and Kim, J. 2013. Examining relationships among sustainable orientation, perceived sustainable marketing performance, and customer equity in fast fashion industry.

Journal of Global Fashion Marketing, 5(1), pp.74-86.