Research Design and Methods a Process Approach - Essay Example

During the transmission, I planned to record programs that depicted behaviors among children. I also intended to record commercials that featured children as target consumers. There was coding of the type of data recorded. As mentioned earlier, the items targeted were programs featuring children and commercials targeting children as the main consumers. In that, the age of the primary characters was between 5 and 15 years. The reason for considering 15 years old characters as children is due to the fact that some people enter and leave adolescence late (Bordens & Abbott, 2014).

There was coding based on the ethnicity or race of the participants. Similarly, gender was not a primary concern in the selection of subjects to observe. Besides the video recording, there it was not possible to record the observation in another way. From the observation, it was apparent that the children observed in the program and the commercials had similar behaviors. Critical analysis of the behavior showed that children in both settings had high levels of brain activity. Children in the two settings loved to play and seemed to be in the quest for learning many issues.

In fact, the commercials recorded had children appearing to be analyzing toys with great curiosity.