Follow the materials - Essay Example

The two targeted audiences are the board of the school and the students. These audiences are different in several aspects (Longaker, 2011). The board is an official body that deals with the school management. This board is in charge of making decisions on matters concerning the school and student welfare. This board has the power to change laws within the school and should be approached with care, using all the writing ethics that are applied in official communication. The second audience consists of students.

They are the ones affected by the school policies and laws. As mentioned in the letter to the board, the change in the fee structure will have a huge impact on the way the students function. This audience has no direct effect on the setting of school laws and policies. The final decisions do not lie in their hands, and they have to depend on the board to make important school decisions for them. The two audiences affect the way in which the communication decisions were made. The board implies the need of being official in the communication, bringing up the need to write an official letter.

The message is effective because the board can be addressed as a single entity. This means that a single letter can be sent to the entire board instead of writing individual letters to Board members. It is also difficult to get the board to an interactive meeting as most of its members are difficult to reach. Hence, it is easier to write them a letter, which can be read to the entire board whenever they meet. The students, on the other hand, are available during school days and getting them into one sitting is easy.

It is easier to communicate to them through mass presentations such as PowerPoint and website presentations. Thus, the decision to use a site presentation was driven by the fact that the students could be addressed quickly and informally. Using letters with them would require that multiple letters be written, one for each student. The letters are also