Volkswagen Commercial - Essay Example

I liked the originality and simplicity of the advertisement. Though the commercial borrowed some concept from the movie, Star Wars, it still maintained its originality. The little boy dressed as the superheroes at Star Wars and the concept of trying to use inward force to move things was creatively used.If I were the director of this commercial I would compare the new Volkswagen Passat with another car taking good care not to show the brand of the other car. Instead of the little boy trying to give life to the doll, make the dry cleaner work or trying to move the dog I would prefer he tries to make a similar car from another company start its engine.

Since it would fail to start, the dad would arrive and when the little boy tries to use his assumed internal force in the car, the dad would ignite the car using his remote control. I would explain to the client that this commercial is easy to understand than the previous one. The comparison of the two cars would give a clearer concept of force than the use of toys and other things in comparison with a car.