Arts Administration Must Pay Attention to the Infiltration between the Arts and the Media - Research Paper Example

Arts Administration Must Pay Attention to the Infiltration between the Arts and the Media Table of Contents Table of Contents 1 Chapter One: Introduction 2 1.1Background Information 2 1.2. Problem Statement 5 1.3. Research Questions 5 1.3.1. Scope of the Research 6 1.4. Objectives 6 1.5. Research Methods 7 1.5.1. Qualitative Procedures in Data Collection and Presentation 8 1.5.2. Analysis Techniques 8 1.6. Hypothesis 9 References 11 Chapter One: Introduction 1.1 Background Information In this era of globalisation, people are connected through media, across the different parts of the world. According to their views, people are also interested with various ‘art form’ from the ancient. Media has incorporated with the different forms of art form in terms of providing better recognition to people. In modern times, media formed one of the sustainable parts of people’s life. Art also reflected to be a continuous process that repeatedly changed its forms with the time. This was also applicable for the different forms of media. In the context the diverse media savvy world, it is noted that people are more dependent on various forms of media, such as, social media including, radio, television, along with printed media, as well as internet media (Byrnes, 2009). However, there is a noticeable change in modern media forms it was more concerned about economy rather than delivering awareness among the people. In this contemporary world, media has influenced people about their choices of art’s views. Mostly, media has given a further dimension that judges people based on the different art forms rather than being a sustainable domain for artefacts. People have been influenced by the different judgemental views that have been put up by media and the same has been creating a huge amount of impact on the lifestyle of people. Media has largely been incorporated in the life of people via different sources some of the most popular forms are social media, print media, as well as internet media. Through these forms, media was often noted to be dictating on the overall life of people and has specified that the different level of the life have been largely influenced by the different associated terms of the media irrespective of its form. In conception of social media and creating an impact on the overall lifestyle of people, celebrity personalities were also used in as art material. Arts has covered a vast area, it had a diverse range of imaginative work on human activities. Art forms like visual arts, paintings, sculptures, photography, along with decorative arts all were included within developing the impact of the creative art. Along with that, practical consideration like, music, film, theatre, dance were considered as performing arts that also had an impact on the overall life of people (Anderson, 2010). With the changed settings of modern arts and its diverse art forms, it was observed to be a clear situation of infiltration in between art and media. This infiltration needed to be provided attention better attention for enhancing art’s administration to avoid chances of wrong interpretation among the art lovers. Arts administration is often a relative term with the management field, which reflected business operations to any art-oriented organisation. This management system was responsible for the every day’s operations and changes in the organisation along with the fulfilment of the mission of organisation. Art administration must be paid attention as it can largely affect the media and create a greater amount of influence on the overall system of operations. In this technical world, digitalisation has increased larger engagement of the people towards the different forms of art. Correspondingly, there has been a huge amount of change within the system of the creativity and progression of the system. Additionally, there had been a certain amount of alterations within the system and created a huge amount of impact on the overall lifestyle of the people. . with the changing needs of the system and based on the diverse system of the presentation art forms has developed over the years and taken shape of the diverse forms at different stages of presentations. This could be broadly understood that at present may of the performing arts have taken shapes of media and have been broadly been identified to be media than as art forms (Castronovo & Huang, 2012). Through this development within the field of global media people can interact more with ancient arts and its inventors as well as the artists of performing arts, which were a perfect combination of interactive session between artists and their fans along with other art lover people from around the world. In addition, this infiltration within the diverse art forms and media has introduced a diverse set of new dimensions among the people (Pelfrey & Hall-Pelfrey, 1985). Media acted as a platform of information, entertainment, along with communication with the change and development of dependency among people. People were very much dependent on social media that majorly includes, radio, television, along with printed media as well as internet. However, in this changing world, media has also incorporated change and it was more concerned about the economy rather than awareness (Pelfrey & Hall-Pelfrey, 1985). With the changing needs of the present day, media has influenced people more than anything else has and has been noted to be creating a diverse impact on the overall lifestyle of the people. People have been prejudiced by the media’s judgements about particular form of art. It was clear that media took a dominating perception towards the people and even moulded the age-old conceptions that were attached with the changed system. Correspondingly, this changed social set up has created conflict as well as confusion among the people for the extreme participation of media. On the other hand, a cultural conflict has generated among the people that is identified to be an outcome of free mixing of various art forms that are of different backgrounds and has diverse impact on the nations. In perception of this problematic situation, the problems were demonstrated more clearly with the help of case studies of two different cultural art institutions, Power Station of Art in Shanghai China and Museum of Contemporary Art Australia (Castronovo & Huang, 2012). 1.2. Problem Statement The infiltration of media with other art forms has been creating a diverse impact of the life of people in terms of the huge amount of confusion that it creates because of this identity deviations. Media and art were two different form of culture. However, if both the concepts are interconnected there are higher chances of confusions among people are evident. During the previous era media has been a separate genre that was connected with the daily lifestyle of the people whereas art was noted to be largely connected with the different forms of depicting the overall lifestyle. However, with the changed social setting the concepts has been attached to each other creating confusion among majority of the people. 1.3. Research Questions The two research questions that were identified for the specific study is noted to be: How do modern media affect arts? What should art business do in order to embrace media? 1.3.1. Scope of the Research In this society where media such as, radio, television, printing media, like, newspaper, along with internet media, has been constituted as convenient information source and transmission network chances of infiltration becomes a huge amount of problem. As explained media had imposed a dominant force towards people for guiding them, as well as created a greater amount of impact on the people’s sentiment, along with controlling their personal opinions. This was such a critical condition for people as well as various art forms of total world. In today’s world, people were inseparable from the media, specially, for the art administrative work. In perception of these criteria, case studies were generated and research work has been done with the help of methodology. Fundamentally, it was necessary to handle proper relationship of media with that of art, administrative work has been advantageous of all the positive aspects as well as control for all the negative effects of media. This research work has further clarified that how skilfully one can tackle this problematic situation and decrease the negative aspects from the influence of media. 1.4. Objectives In this era, media is used like an explosion of information to every individual irrespective of the different social set up they belong form. Various art forms, with different culture as well as backgrounds are easily available as well as accessible to all the people across the world. certain concept that are noted to be evidently played by media is noted to be a main role to define as well as narrate to people, how the views are related this diversified art forms across the world. The main objective of this research work is to develop a better evidence of the impact of media on the different art forms. Since, media has been accumulated with the power to influence the people towards the various art form that are in the world, it can also create a negative impression among the people’s mind, in perception of art. Media has been noted to be creating a huge influence within the mind of people in terms of both negative and positive impact the same creates on the mind of the people. The basic difference lies in the media packaging as well as presenting style towards people. This research work provided a detailed insight towards the infiltration between the art forms with that of the media. The research has been used for developing the qualitative approach towards the study with the help of combining both the case studies of eastern and western art institutions, e.g. Power Station of Art in Shanghai China, Museum of Contemporary Art Australia. 1.5. Research Methods The research methodology followed a detailed understanding towards the two different art forms that are evident within the cultural set up. According to the provided case study that are related with the different cultural and art destination of eastern and western art institution named, Power Station of Art in Shanghai China, Museum of Contemporary Art Australia a qualitative research has been noted to be having a huge amount of influence on the different art forms (O'Donoghue, 2009). 1.5.1. Qualitative Procedures in Data Collection and Presentation For developing the specific needs of the research, the overall study has been analysed using the qualitative research approaches. Based on the approaches and the data has been collected from both primary data collection method as well as secondary data collection method. For enhancing the effectiveness of the secondary data the relevant data sources has been collected form library books, art, and media related journals as well as internet sources along with e-journals and books, peer reviewed journal, articles as well (O'Donoghue, 2009). The main methods of collecting data in qualitative methods where individual interviews, focus groups, observations, and action research acted as relevant sources for collecting the primary data. The overall analysis of the data has been solely based on the important needs of the data and enhancing the effectiveness of the overall study (O'Donoghue, 2009). 1.5.2. Analysis Techniques Analysis of this research has been largely focused on the experiences of selected focus group of two different art cultural institutions, their situations and issues, which were included with rich information, and in depth understanding that were related with the same. The research processes have increased the understanding in the context of the research, as well as analyse the particular impacts and problem areas, which were occurring to assess the situations properly. Analysis of the process through which data were organised as well as compared with all the collected information and conclusion were drawn based on the effective notions aligned with the same (O'Donoghue, 2009). It was necessary to determine that, the actual data must be presented as well as observed in all the collected data. Along with that, the ideas and themes of the relevant study must reflect on all the ideas and themes to analyse as well as interpret the collective data with the comparative conclusion. Based on the effective data that has been collected from the relevant sources a comparative study has been conducted that is likely to enhance the effectiveness of the system at large. With the effective development of the diverse system is noted to be having a huge impact on the overall research study and increase the effectiveness of the system (O'Donoghue, 2009). 1.6. Hypothesis Previous consequences and discussion, this was clearly stated that this research procedure was taken hypothetic concept about the cultural differences in the art forms from both the art institution of eastern and western culture. Along with that, hypothetic views such as, ‘effects of media in various art forms’ have been observed for attaining the overall objectives of the research. These thoughts were cultivated through the choice of diversified art forms with differential cultural aspects of selected focus group of those two art institutions namely Power Station of Art in Shanghai China and Museum of Contemporary Art Australia (Gonzalez, 2013; Patil & Bhakkad, 2014). Thus, based on the needs of the research the paper has duly elaborated on the different hypothesis that has been noted to be creating a huge impact on the overall lifestyle of the people. Correspondingly, to meet with the needs of the present research the hypothesis could be identified to be based on the attention that is to be paid by the arts administration to prevent infiltration of the arts and the media. References Anderson, E., 2010. Social Media Marketing Game Theory And The Emergence Of Collaboration. Springer. Byrnes, W. J., 2009. Management and the Arts. Taylor & Francis. Castronovo, C. & Huang, L., 2012. Social media in an alternative marketing communication model. Journal of Marketing Development and Competitiveness, Vol. 6, Iss. 1, pp. 117-134. Gonzalez, A., 2013. Impacts of Social Media on Consumer Behaviour and Decision Making Process. Turkish University of applied sciences. [Online] Available at: https://www.theseus.fi/bitstream/handle/10024/62367/Lee_Ethel.pdf?sequence=1 [Accessed May 11, 2015]. O'Donoghue, P., 2009. Research Methods for Sports Performance Analysis. Routledge. Patil, D. & Bhakkad, D., 2014. Redefining Management Practices And Marketing In Modern Age. Atharva Publications. Pelfrey, R. H. & Hall-Pelfrey, M., 1985. Art and Mass Media. Harper Collins Publishers. Read More