Grolsch: Growing Globally - Case Study Example

(i) Using social media or any other less conventional marketing methods to target particular groups- the benefit of this approach is that it offers a targeted means to reiterate the message while at the same time driving a deep brand engagement. The African market has plenty of room for growth since it is widely untapped- that accords the firm an opportunity to expand their operations in these regions. It is expected that the African alcohol market will grow at an unprecedented level given the growth in population, improvement in political stability, an increase in middle-class, and economic growth.

The eighty percent takeover by SABMiller will help the firm keep face with consolidation characterized in the beer industry where it will leverage economies of scale, maintain low-cost base, and concentrate on premiumization through high