Business Bazaar Proposal by Alfaraj Company - Assignment Example

Business Bazaar Proposal by Alfaraj Company. College Year Director, Baynounah Institute P.O Box 48539-200 Off-Park Street Abu Dhabi region May28th 2015. Dear Mr. Bist, Ref: Business Bazaar/Women marathon sponsorship Request On behalf of the above company, I wish to write to you on reference to the past year’s sponsorship you accorded our course. This is concerning a special sponsorship opportunity for Alfaraj company business bazaar/women marathon event on 29th June, 2015. Alfaraj Event Pro Company is organizing a business bazaar on the above stated date that will feature many high-end business companies, Local hospitals, women and men as well as potential investors from all over the world. Mostly, it will comprise industrial sector, service sectors hospitals and women and men who will be participating in the marathon and the local universities. The event is titled “An Investor-Consumers Forum for a Cancer-free Abu Dhabi’’ and will be hosted in Zayeed cricket stadium in Abu Dhabi owing to its large parking area on the west and east side of the stadium and athletic lane. The event is supposed to portray Abu Dhabi especially, western region as an investment hub while increasing awareness about breast cancer by running for cancer awareness. The previous year’s occasion for Abu Dhabi Investor Consumers Forum/Exhibition drew in more than 500 investors both internationally and locally. The event was welcome by the stakeholders and the sponsors which included the Fairmont Hotel, and Abu Dhabi distribution company (ADDC). Marketing of the event was done as an exhibition for entrepreneurial abilities and a forum for networking professionals, businesspersons and consumers alike. The event yielded much income from the purchase of wares by attendees. We therefore extend our special invitation to Baynounah Institute to be exclusive sponsor of this year’s event that will include women marathon to increase cancer awareness. It will represent free investment workshop and women marathon for breast cancer awareness. This will come with additional rights to the sponsors like being included in the advertisements both print, oral and view as the main sponsor. It will also give Baynounah Institute a chance to strategically position its tent and get mentioned in by every usher during the event to any new visitor. Advertisement strategies We are already working on increasing our social media presence as a way of doing publicity of the event. We have also designed banners bearing this year’s theme together with a portion we are locating to the name of the sponsor. Once we get a confirmation of the sponsorship, we will just place the institute’s name and print them in bulk. The same also applies to the print and television advertisements, which we have set aside for the leading media outlets. Major Stakeholders The major stakeholders for this event will be; the general public, all registered women, Alfaraj Event Pro Company Limited, Investors/Business men, universities and Baynounah Institute as a special stakeholder should the deal go through. The general public and women fraternity will contribute in spreading the awareness especially of breast cancer as well as providing market for the industrial product’s merchandise, soft drinks, event t-shirts and shawl. Alfaraj company will be the organizer of the whole event and will do all it pertains to ensure the success of the event. The other universities will also spread the information and provide market for the displayed products and services and providing an exposure to the students to the real world’s demand of them. Baynounah institute will be the main sponsor of the event while the hospitals representatives will educate the public about cancer, its preventive and curative measures. We hope to get an opportunity in the nearest future to show your company a presentation of the benefits Baynounah Institute stands to get by sponsoring the event. We may also contact you back on 5th may, 2015 but until then, we ever available on the above address and cell number. Don’t hesitate to contact us should there be need. Yours sincerely Mhameed Faraj Event Coordinator Mr. Dalala Natam, Zayeed Cricket Stadium Manager Abu Dhabi Municipality P.O BOX 2342-100 Subject: PROPOSAL TO HOLD A BUSINESS BAZAAR IN ZAYEED CRICKET STADIUM IN ABUDHABI MUNICIPALITY Alfaraj Events Pro Company wishes to invite Zayeed Cricket management to host the upcoming event for Alfaraj Event Pro Company business bazaar and women marathon. The company believes in working closely with stadiums in western region of Abu Dhabi to help build the economy of the region. We choose this stadium due to its large capacity and strategic location that can be accessed easily from all over Abu Dhabi and the availability of a running lane for the marathoners. The company also appreciates the security accorded to the audience as was seen in the last exhibition. Objectives Our main purpose for holding this event in Zayeed Cricket Stadium are as follows; To empower the locals of western region economically through the coming together of many investors and business moguls. To increase awareness about breast cancer and its curative and preventive measures. To introduce students from the nearby universities and colleges to potential employers for future placement in such respective companies. To place the stadium in the global face as a major sports host and put the city of Abu Dhabi on the face of the world as an investor friendly one in the whole United Arabs Emirates. Advertisement strategies The event will get a top of the chart advertisement to ensure a proper publicity of the event thereby ensuring many people turn out for the event. We are already working on increasing our social media presence as a way of doing thorough advertisements. We have also designed banners bearing this year’s theme. The same applies to the print and television adverts in which we have set aside for the leading media outlets. Major Stakeholders The major stakeholders for this event will be the general public, Alfaraj Event Pro Company Limited, Investors/Business men, universities and Baynounah Institute as a special stakeholder and Zayeed Cricket Stadium Management, Local hospitals, registered women. The public and women fraternity will contribute in spreading the awareness especially about breast cancer as well as providing market for the industrial products. Alfaraj company will be the organizer of the whole event and will do all it pertains to ensure the success of the event while hospitals representatives will be educating the public about breast cancer. The other universities will also spread the information and provide market for the displayed products and services and providing an exposure to the students to the real world’s demand of them. Baynounah institute will be the main sponsor of the event while Zayeed stadium will be the host. Possible Benefits of the Events to the Stadium Hosting this event will translate to so much benefits to the stadium and by extension the western region of Abu Dhabi. Specifically, the stadium stands to benefit from the following; Increased publicity will improve the stadiums bidding ability to hold international cricket champions 10% of the proceeds will be channeled to the maintenance of the stadium hence benefiting the stadium through increased budgetary cost counter. The stadium will get to be associated with saving lives through creation of cancer awareness. Continued use of the stadium for this event will also contribute to more potential users applying for the same. Event Planning and Arrangements The stadium will have the right to check its activity schedules and dates booked to help in scheduling the date of the event. However, we would appreciate very much if the adjustment would be made to suit the date we have proposed. The stadium management will help in the advertisements by placing banners around it in spots that are so obvious and appealing to the eyes of the public and through its channels it deems fit. Alfaraj Company will champion advertisement and publicity of the event. This will be done by designing leaflets, banners and T-Shirts bearing the name of the event. The sale of these T-shirts will also help in bringing in more revenue to the event and to the course of eradicating breast cancer. Our staff will then inspect the location for any adjustments of sections to consider both regular and VIP sections and for knowledge of seat capacity. Our staff will also be giving out samples of the institutes’ brochures and cancer information leaflets to the guest as well as other promotional materials to the attendees. Towards the end of the programme, all our materials will be cleared from the scene. Our staff will also help in cleaning the venue to leave it better that it was. Alfaraj Events Pro Company Limited is looking forward to getting a positive response from the management of the stadium in the due course. I on behalf of the aforesaid company wishes to stress our belief in the mutual benefit from this association and that whatever cost that will come forward, we will make sure they remain within the controlled boundary. Yours sincerely Mhameed Faraj Event coordinator. A Report of the Event Overview. Desirable Qualities of a Good Location Capacity—the space should be big enough to allow the many expected audience during the event. The space should also allow for the arrangement of tents for the participants strategically so that all participants feel equally represented. Accessibility-it should be easily accessible from any direction by both motorists and pedestrians alike. This should be made easy by different access routes in and out of the venue to enhance the flow of traffic. This will also save on time spent on the traffic. Parking Space—this should be big enough to accommodate the incoming traffic. The parking should also have guards to direct motorists and ensure the security of their cars. The venue should also have proper security in place for the attendees of the event during the event. This should include closed circuit television to monitor the activities. Dressing rooms will be used for breast cancer screening of the attendees. The Venue should also have proper public address system and a wide screen visible both by people inside and another one outside to serve those who may miss out of a place in the stadium. Finally, the venue should have safety measures and structures including emergency exits in place for any eventuality that may arise. The above conditions having been considered, Zayeed Cricket stadium will be more favored especially considering that it is at the western side of Abu Dhabi city. Stadium/Location Arrangement The stadium will be arranged in a manner that enhances free flow of human traffic in and out of the stadium. At the entrance point will be a security check point scanning for harmful weapons then the next desk will be the reception with ushers to direct attendees to various places of choice. As you proceed in the stadium, the first tent will be for the main sponsor and they will be arranged in that order across the whole field. Meanwhile, there will be a VIP tent as well as regular tent for regular customers. Decoration for tents will be a prerogative of the tent owners. They may be as creative as they deem fit. The main tent will be at the furthest end and will include the podium with VIP section facing the stadiums seats which will be occupied by regular customers. Dressing room will be used for screening of cancer for the registered participants. Preferred Skill Set For the Project For an event of this magnitude to be planned and successfully seen through, it may require some managerial and leadership skills especially the project management skills. The specific skills that I have always found useful as a team leader include; ability to delegate tasks, integrity, and ability to be visionary (Barry, 2012). Barry says that a leader must have a vision of where he wants to achieve within a given timespan an attribute I also share. Integrity is also another attribute that is much appealing for a person who is leader of a group. For a person to taken seriously even by the corporate sponsors, one has to be above board when it comes to integrity issues. These sponsors need to know that whatever they are sponsoring is true to how it is publicized an attribute that will be successful only if the coordinator is a person of integrity. However, the most important quality of a team leader, is the ability to delegate tasks to other team members. Not all tasks can be achieved by one individual, one has to learn to delegate the duties to other members. Personal Roles My responsibilities as the team manager include liaising with potential corporate sponsors to ensure the project gets full sponsorship. I also do follow-up on the sponsorship deals. Another important role played include seeking and booking venues for the event and other organizing functions. Other responsibilities that are also played by other team members, include designing the banners and leaflets for the promotion purposes. They also organize transport logistics and public address system for the event. Other role include editing adverts for Television and radio (publicity) of the whole event. References Barry, T. R. (2012, May 16th). Top 10 leadership qualities of a project manager. Retrieved June 3rd, 2015, from PM Times: http://www.projecttimes.com/articles/top-10-leadership-qualities-of-a-project-manager.html Read More