The objective of this essay is to critically analyze the process of commercialization of music. From the recent trends it is quite evident that the role of music with social systems has changed to a large extend. More than an artistic creation it has been commercially enhanced as a cultural commodity. The quality of music is often judged upon the extent of its consumption by masses. In other words, more popular a piece of music is, its quality is perceived to be proportionally high. Here, the reach of music, to be precise in commercial terms, its marketing strategies is the factor which would decide the perceived quality of music. For instance, a particular song is marketed heavily and manages to reach a lot of people; the public would perceive that it’s artistically great owing to its popularity. The role of music in the modern society has a fundamental nature. It is associated with the society ritualistically. Music plays important role in social activities and gatherings. This association is further connected with the emotional affiliations of the society. Each genre of music can generate respective feelings in people. This ability was utilized by the earlier societies at a personal level or at closed social gatherings. Thus music used to connect with the personal music ears of people and also with the common feelings of communities. This power of music had an important role in the creation of music. However, with the commercialization of music it has taken a more general form. With this change, the aesthetics of music underwent unprecedented changes. The aesthetics started to depend largely on the technologies, new techniques and the latest trend in the societies. An example to this is Jazz music. This genre of music was considered to be Devil’s music at a point of time in the history. Later as other fashion statements of the society was commercialized in such a way that this genre of music became the music of the elite. Thus the larger commercialization of the societal norms has direct connections with the trends in music. Fundamental critics would define this as degradation of the aesthetics of music. It is quite natural to have changes in the forms and aesthetics of music with changing norms of the society. However, these changes in music become dangerous, when the creation of music is defined by the commercial requirements of the society. In other words, it is not a healthy trend where the commercial elements would decide what the world should listen to. On the other side the music and its developments should respond to the changes in the society and its norms. The development the culture industry in the liberalized economy has a huge role in the commercialization of music. In a world where trade and export became faster and easier, people get exposed to newer things faster. This created a demand for cultural elements from different societies. As a result of this music of a particular society became global and broke its societal and geographic limitations. Thus the consumer base for music became large. For instance, for a particular genre of music from the streets of Pakistan, there could be large number of enthusiasts all around the world. Thus music in general has broken the cultural boundaries. The new definition of boundaries of culture in general is the marketability of it.
Music and its applications have undergone unprecedented changes since the 20th century. The liberalized economies and open markets across the globe have opened up the reach for music. …
The study revolves around a certain entertainment company; Powerful Entertainment and a critical employee at the company known as Bob Antice. Bob is viewed by most employees at the company as indispensable having worked in the organization for thirty six years rising through ranks from a regional sales manager to become a senior manager.
According to the paper the impact brought to music production as a result of technological advancements has continually changed the way that artists and music producers relate in the field of music production. This is as shown by the way that the present forms of music differ from the earlier arrangements. The most diversified aspect is that in the production, as it is from the production line that music is derived.
A Product is defined as a tangible commodity and intangible service which helps the company to deliver superior performance. (1) Implications of Launching a Product into the Market in terms of Commercialization The key elements in the development and commercialization of the new product would include market development and penetration agility, markets share momentum with a suitable competitive advantage and profitability, which measures the rate of return concept as well as the shareholder’s growth (Ardalan, 2009).
Although such a model is effective in generating a new level of clientele and integrating services and/or products with a new environment, it is oftentimes the case that a given company/organization or business entity has grown to such an extent that it is necessary to expand internationally.
During the Thatcher/Reagan years, it was received wisdom that ideology was what the other guy had. Capitalist democracy wasn't an ideology, but an ideology is a system of beliefs, which is transparent, which represents it as just 'the way things are', and seen this way it is the apparent naturalness of capitalist democracy that demonstrates its ideological status.
1995). Whilst remaining primarily historical some example works will be analysed in detail. However the focus will inevitably be upon how the past two decades have changed the face of music and this will entail a discussion how the younger crowd of musicians is bringing innovative styles and aesthetics into the spot light.
The use of technology as well as available resources is providing more opportunities for those that are interested in the field of music. Two of the leading trends that are providing a different level of professionalism to the music industry are from live music promoters and recording studios.