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How Commercialization has changed the Music Industry
Pages 3 (753 words)
Music and its applications have undergone unprecedented changes since the 20th century. The liberalized economies and open markets across the globe have opened up the reach for music. …
The objective of this essay is to critically analyze the process of commercialization of music. From the recent trends it is quite evident that the role of music with social systems has changed to a large extend. More than an artistic creation it has been commercially enhanced as a cultural commodity. The quality of music is often judged upon the extent of its consumption by masses. In other words, more popular a piece of music is, its quality is perceived to be proportionally high. Here, the reach of music, to be precise in commercial terms, its marketing strategies is the factor which would decide the perceived quality of music. For instance, a particular song is marketed heavily and manages to reach a lot of people; the public would perceive that it’s artistically great owing to its popularity. The role of music in the modern society has a fundamental nature. It is associated with the society ritualistically. Music plays important role in social activities and gatherings. This association is further connected with the emotional affiliations of the society. Each genre of music can generate respective feelings in people. This ability was utilized by the earlier societies at a personal level or at closed social gatherings. Thus music used to connect with the personal music ears of people and also with the common feelings of communities. This power of music had an important role in the creation of music. However, with the commercialization of music it has taken a more general form. With this change, the aesthetics of music underwent unprecedented changes. The aesthetics started to depend largely on the technologies, new techniques and the latest trend in the societies. An example to this is Jazz music. ...
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