The Russian Digital Music Market Universal Music Group Development Strategy Table of Contents List of Figures Glossary / Acronyms Acknowledgements Abstract or Executive Summary I.Introduction A.Objectives B.Research Questions C.Purpoose II.Context & Research A.Overview of the Digital Music Market B.Overview of the Russian Digital Music Market C.Russian Market In-Depth D.Russian Online Advertising Market E.Major Record Companies in Russia F.Major Players in the Russian Music Industry G.Description of Competition in the Industry III.Market Study of the Russian Music Business IV.Methodology V.Literature Review A.Seven (7) Categories of Strategic Planning Models B.Two(2) Continents, Two(2) Races,…
Extract of sample The Russian Digital Music Market. Universal Music Group Development Strategy
Developing a Strategy for UMG Russia A.Applying SWOT Techniques of Strategic Planning B.Applying the PEST Analysis C.Strategy Formulation IX. Conclusion and Recommendations A.Summary B.Proposed Strategic Plan for Universal Music Group The Russian Digital Music Market Universal Music Group Development Strategy List of Figures Figure 1 - Guidelines for the Protection of Intellectual & Talent Property Figure 2 - Trend of Software Piracy in Russia Figure 3 - Russia’s Growth in # of People with Broadband Connections Figure 4 - Communism Against Copyright Laws Figure 5 – Objectives of the Trade Related Aspects of Intellectual Property Rights Figure 6 – The Rise of Digital Music Revenues vs. Other Digital Sources Figure 7 - Global Revenues from Digital Music Figure 8 – Growth Rates of Digital Music Album Volume Figure 9 – Legal Info Figure 10 – A Glimpse of vKontakte’s Revenues & Profits Figure 11-August 23, 2012 Statistics of Search Engine Users in Russia. Figure 12- the Number of People Viewing Search Engines Figure 13 – Contents of Corporate Governance Principles Figure14. The Business of a Recording / Music Publisher Entity Figure 15. Sample Google Ad of Spotify Free Figure 16. What is Spotify Ad Figure 17. At UMG Forum: No Search Result for Russia Figure18. Dissecting the Russian Constitution Figure 19. Dissecting the USA Constitution Figure 20 – Come Join The Debate: Should Music Be Free ? Glossary and Acronyms BMG – Bertelsmann Music Group CRM – Collective Rights Management EMI - Electric and Musical Industries IFPI – International Federation of the Phonographic Industry IFRRO – International Federation of Reproduction Rights Organizations IIPA – International Intellectual Property Alliance PEST – Political, Economic, Social, and Technological RRO – Reproductive Rights Organizations SME – Sony Music Entertainment SMEs – Small and Medium SPM – Strategic Planning Model SWOT – Strengths, Weaknesses, Opportunities, and Threats UDM – Unified Digital Measurement SPM – Strategic Planning Model UMG – Universal Music Group UNESCO - United Nations Educational, Scientific and Cultural Organization Education WIPO – World Intellectual Property Organization WMG – Warner Music Group WTO – World Trade Organization Acknowledgements Abstract / Executive Summary I.Introduction During the last decade digital music industry has developed and has undergone rapid changes in its business cycle, from talent search, discovery, development, music publication, copyright. marketing, licensing of sellers, distribution, facilitations for downloading services, and provision of other customer services to the audience. In 2003, a cooperative agreement between the World Intellectual Property Organization (WIPO) and the International Federation of Reproduction Rights Organizations (IFRRO) was forged to promote the concept of collective management in reprography, legislative framework, and reproductive rights. Their mission was to pave a way to a publishing market that will encourage authors to invest in the production of products and ...
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