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The Russian Digital Music Market. Universal Music Group Development Strategy
Pages 32 (8032 words)
The Russian Digital Music Market Universal Music Group Development Strategy Table of Contents List of Figures Glossary / Acronyms Acknowledgements Abstract or Executive Summary I.Introduction A.Objectives B.Research Questions C.Purpoose II.Context & Research A.Overview of the Digital Music Market B.Overview of the Russian Digital Music Market C.Russian Market In-Depth D.Russian Online Advertising Market E.Major Record Companies in Russia F.Major Players in the Russian Music Industry G.Description of Competition in the Industry III.Market Study of the Russian Music Business IV.Methodology V.Literature Review A.Seven (7) Categories of Strategic Planning Models B.Two(2) Continents, Two(2) Races,
Developing a Strategy for UMG Russia A.Applying SWOT Techniques of Strategic Planning B.Applying the PEST Analysis C.Strategy Formulation IX. Conclusion and Recommendations A.Summary B.Proposed Strategic Plan for Universal Music Group The Russian Digital Music Market Universal Music Group Development Strategy List of Figures Figure 1 - Guidelines for the Protection of Intellectual & Talent Property Figure 2 - Trend of Software Piracy in Russia Figure 3 - Russia’s Growth in # of People with Broadband Connections Figure 4 - Communism Against Copyright Laws Figure 5 – Objectives of the Trade Related Aspects of Intellectual Property Rights Figure 6 – The Rise of Digital Music Revenues vs. Other Digital Sources Figure 7 - Global Revenues from Digital Music Figure 8 – Growth Rates of Digital Music Album Volume Figure 9 – Legal Info Figure 10 – A Glimpse of vKontakte’s Revenues & Profits Figure 11-August 23, 2012 Statistics of Search Engine Users in Russia. ...
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