The paper is about media formats and how they influence more older formats as books. An author reflects an idea of domination of digital in modern society, however it doesn't mean that old style formats will be forgotten as people always respect their history. …
Media, in different forms, is considered an effective medium in transmitting individual thoughts and academic beliefs to intended audience. Among the common means of conveying such ideals are through reproduction of books and airing of music. Admittedly, they are of different wavelengths, as the former is achieved through reading the texts while the latter is more involved in listening to the melody of lyrical music. Yet, the impact of both medium may seem to differ, as well. Although both of these media materials are created to communicate ideas or messages, influencing sources of each medium, as well as how each is expressed in public are quite different--their effect on their targeted sources can be varied. Books are anchored through scientific paradigms, while the fabrication of music is frequently borne out of cultural effects in differing generations. Evidently, books available in earlier times are more scientific in construct, and difficult to be comprehended by common people. Such trend is quite different nowadays, where citizens tend to buy books that are readable, but at the same time, information claims must still be patterned from scientific researches for reliability. (Lewenstein 4). This goes to show that the influence of books is founded on its scientific credibility, assuring individuals that what they are reading are not nonsense materials. On the other hand, the development of musical concept extensively depends on existing beliefs present in current time and environment. In early periods in history, classic music had been rampant, where patrons flock in theaters to indulge in harmonious music created by geniuses like Beethoven. In the 80’s and 90’s, the rage had shifted into hiphop and pop music, where the lyrics largely reflect the struggles of teens on the brink of adulthood (Shafron 11). The cultural exposure of communities, then, is reflected upon the type of music they prefer and eventually create. Unlike the continuity of scientific basis in books, the music scene keeps on changing, depending on cultural orientation in norms and values maintained by current generations. Books dominate the cognitive arena, while music is more on the psychological side. It is a given fact that books are frequently created for intellectual purposes. Ranging from textbooks of different topics, each one seeks to present information for the comprehension of the readers, developing the cognitive abilities in the long run. Books are brain stimulants, activating neural centers and establish intellectual pathways for more advanced learning. Through logical conducts, reading books affect the development of education concepts and opinions, and as posited by Lewenstein, the books serve as academic windows to the realistic world, assisting individuals illustrate how they proceed with their careers and lifestyle, which they are to experience firsthand (4). In more ways, the logical and creative capacities of man to think in wider perspectives are also employed in such illustrative process; all through descriptive ways that books present relevant information. Deviating from intellectual procedures employed in books, music may have employed reading lyrical compositions, but how they proceed is reserved for opposite effects. There is a definite psychology with music, specifically on the emotional and behavioral side. As affirmed by Shafron, the emotions portrayed in the properties (theme, rhythm, and volume) of music can induce a person to certain affective response, influencing the emotional state and behavioral attitudes of individuals exposed to certain kind of music. They can also affect the intellectual memories of students, either distracting or boosting the mind’ ...
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