This essay describes the evolution of music’s usage in films and advertising and how it works. Music has accompanied film since before sound was available on the film. It was used to set the mood and give the audience clues as to how they should respond…
This essay "Audio-visual Synergy and Opposition" outlines the function of music in movies and advertisements and how it developed with times. Music has accompanied image since the times of ancient Greece, when plays and tableaus were accompanied by music, even when dance was not involved. It set the mood, and warned people what to expect. This would increase enjoyment as it increased the audience’s sensory experience. We have an affinity for image combined with music; hence the development of opera, ballet and musical comedy as highly appreciated art forms. Music videos are the most recent development in this genre. The similarities among these are that each contains music, image and text to varying degrees of balance. Opera is story first told with the all important music which carries the text. Ballet is story told via music and dance. Musical comedy is mostly story with the heightened experience of music and dance accompaniment. Music video is mostly music and text (the lyrics) which create story to be followed by the images which are filmed. However, the text is the lyrics and story may be minimal or missing entirely. Opera is the most balanced form with constant music. Ballet has minimal text except as expressed by music and dance. Musical comedy is more text than the other elements, which are used to enhance the story. Modern musical plays, such as Les Miserables and Cats have almost equal balance to opera. Music videos, on the other hand, are all about the music with imagery and text used to enhance the musical experience. ...
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