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Corporate Strategy HTC Corp in 2009: Case Study Question 1 The HTC was founded by HT Cho and Cher Wang in May 1997. While evaluating its last 13 years’ operations, it is obvious that the company has achieved a greater position in the market within this short time span.
The HTC started its operation with the basic goal of developing small, handheld, computer-like devices. In order to achieve this goal, the company management decided to use the Windows CE as a basic platform. However, the HTC initially focused on the development of note books as a result of unavailability of skilled engineers to make handheld devices that time. Although the company succeeded to create the world’s first pocket-size PC with Microsoft a year later; high production costs, lack of brand recognition, and technical glitches put the firm’s main note book business into troubles. The ballooning loss figures persuaded the company to exit note book business and refocus on handheld devices. The HTC’s initial difficulties came to an end in 2000 when it manufactured a PDA, the iPAQ, for Compaq Computer. The Compaq commissioned HTC as an original design manufacturer with the purpose of engineering and designing the products for the company. In addition, the HTC also entered into ranges of other business segments such as mobile phone operator business. So as to accomplish its objective of international expansion, the HTC established a separate research and development team which can effectively design innovative models that would best fit with changing market trends. ...
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