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VALUE CHAIN MANAGEMENT EXAM PAPER - 4 OUT OF 8 MINI CASE QUESTIONS.
Pages 11 (2761 words)
VALUE CHAIN MANAGEMENT EXAM PAPER - 4 OUT OF 8 MINI CASE QUESTIONS Table of Contents VALUE CHAIN MANAGEMENT EXAM PAPER - 4 OUT OF 8 MINI CASE QUESTIONS 1 Table of Contents 2 Question1 3 Question 2 5 Question 3 9 Question 4 11 Implications for Value Chain Management Networks 11 Protection of IP 12 Benefits 13 References 15 Question1 Question: Within the context of value chain network theory what is it that Brambles are attempting to achieve?
In case of mergers and acquisitions the primary aspect with regards to value chain management involves an integration of two different value chains i.e., one of the acquirer and the other of the acquired company. There needs to be certain changes in the value chain that could help in undertaking an overall improvement in the value chain of the organization (Ray, 2010, p.46). In case of Bramble the primary motive behind the acquisition of CAPS is to undertake and utilise the primary and secondary aspects of CAPS’s value chain elements to generate an overall improvement in the value chain of Brambles that would enable it to move up in the value chain. This strategy of the firm is in tune with the popular theoretical belief that every organization has its own sets of key elements that includes internal as well as external factors. ...
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