Business Strategy

Business Strategy Essay example
Pages 11 (2761 words)
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1.1 Define the contexts of business strategy – such as - (missions, visions, objectives, goals, core competencies) and also explain the following for the organization selected by you of your own choice (P1). An organization’s mission is its reason for being.


The organization we have selected to compare with Kellogg is General Mills, a manufacturer and marketer of branded consumer foods. General Mills’ mission is nourishing lives. General Mills seeks to attain this mission through making lives healthier, easier and richer (General Mills, 2010). The organization makes lives healthier by continuously improving the health profile of its products. It makes lives easier with foods that are simple to prepare and it makes lives richer by making foods for special moments such as birthdays. Goals and objectives help an organization in controlling its plans and providing its staff with the direction to take for the organization to realize its mission and vision. General Mills has not clearly delineated its vision through a vision statement. However, this can be inferred from the organization’s mission and values statement. Likewise, we can use the values statement to point out General Mills’ goals. From the values statement General Mills aims to assert its values everyday through its people, its brands, its innovation and its performance. These goals are: to ensure that its brands continue to win consumers trust around the world; to nurture diverse, talented, committed people who contribute to their communities; to continue developing and implementing innovative ideas that further build the company’s brands and business; and to continue delivering outstanding performance for its investors. ...
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