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Managing and Leading Strategic Change
Pages 12 (3012 words)
Managing and Leading Strategic Change - the case of IBM Select aspects emerging from the organizational change which you find interesting and intriguing (these aspects may be guided by those areas of change management/leadership theory we have introduced within class sessions).
However, the increase of the market share of Microsoft, the major competitor of IBM, led to the limitation of the power of IBM in the global market. Accenture plc and Hewlett Packard are other important competitors of IBM (Yahoo Finance 2011). The strategic plans of IBM have changed many times in order to support the increase of the firm’s competitiveness towards its rivals. In 2003-2004 a major restructuring of the firm’s supply chain management framework took place, aiming to enforce the firm’s competitiveness the support the increase of its profits. The above plan is analytically reviewed in this paper, as explained above, aiming to show the ability of the firm to monitor its operations and identify its weaknesses. Also, the willingness of the firm’s employees to support radical organizational changes – in order for the firm’s performance to be stabilized, is critically evaluated. 2. Strategic change in IBM 2.1 Key change plans in IBM As noted above, the strategic plans of IBM have been periodically changed in order to align the organizational practices with the market trends and the customer needs. The last effort of such type has been developed in 2009 – when the firm established ‘the Business Analytics and Optimization (BAO) consulting service line’ (Soejarto 2009). ...
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