international business strategy

international business strategy Essay example
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International business strategy: The Salim Group BY YOU YOUR COURSE INFO HERE DATE HERE International business strategy: The Salim Group Critical evaluation of success potential The Salim Group is so distinctly diversified in multiple industries, ranging from noodle and food production to chemical and property investments as a transnational company, that maintaining a singular business posture that is streamlined with core values and principles is a feat of extreme difficulty.


However, Anthony Salim and his executive leadership group believe that being flexible to these unpredictable and changing dynamics of international culture and business competition is the key to success. Bartlett, Ghoshal & Beamish (2008) identify the concept of the coordinated federation, which is essentially a conglomeration of pre-existing core principles that have found business success at the headquartered centre of the company and then distributed equally across international boundaries. The Salim Group takes the advice of Bartlett et al. in not taking this rather unproductive distribution of core principles and then forcing them throughout the transnational environment and the business’ multiple industries. Instead, Salim advises on being adaptable to changing market conditions. This flexibility is a success factor to be more responsive to the external market environment. For example, the Salim Group faced public backlash with perceived corruption from the Indonesian government between the Salim Group about its investment banking practices (Dieleman, 2006) for divesting 107 different assets to the Indonesian government. ...
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