International Business In Focus - Essay Example

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International Business In Focus

With globalization, the business strategy of the executives has widened to cross over geographical boundaries and expand their reach internationally. While international business has opened up many new avenues for the organizations, it also brought several challenges and one of them is the culture. The national culture has shown to have a high impact on major business activities and strategies (Chui et al, 2002). In international business parlance, culture can be defined as a set of values, believes, norms as well as behaviors that is characteristic of a particular geographical location. Diversity in culture based on the geographic location can be an advantage, but in many cases, it proves to be a big challenge too, because differences and complexities. The goal of a successful international business should be to ensure that the work culture of various locales converge over a period of time (Heuer et al, 1999). This will ensure that the international business related practices would become similar or same eventually. ...Show more

Summary

International Business in Google 1. Introduction 1.1 International Business Culture 1.2 Purpose and Justification of the Study 1.3 Company Overview 2. Theoretical Perspective 2.1 SWOT Analysis 2.2 Pestle Analysis 2.3 Hall‘s  Low-Context, High-Context approach 2.4 Hofstede’s 5 Elements of Culture 2.5 Hampden-Turner Cultural Dimensions 3…
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