..a set of mental associations, held by the consumers, which add to the perceived value of a product or service” (Kapferer, 2008, pp. 10). The alliance ought to be exceptional, well distinctive, effective and affirmative. Brands act as a key attribute to differentiate its products or services from that of its competitors. It constructs a separate individuality for the company in favour of it from others. Brand is considered as the asset for an organisation as it augments the value of the product with the assistance of its outstanding salient features. A brand is intangible in nature as it does not possess the characteristic of being figured. Thus, it is quite different from being just a product, or a service or a commodity. It enhances the image of the corporation. Therefore, it is also different from a company. It has been witnessed that consumers review a product or service on the basis of the brand name that is allied with it. Branding aids in developing an elongated, vigorous and emotional affiliation between the brand and the company. It divulges about the company and other essential information with context to the company internationally. The brand name in itself influences the purchaser to purchase the product. Branding facilitates a corporation to provide a clear definition of any product, position the product and distribute it to the prospect customer (Kapferer, 2008). Background Information about Rolex Rolex, the exquisite brand coined by Hans Wilsdorf and produced by Swiss watch making company at Bennie, brought forward a wonderful range of watches. Since ages, Rolex prolongs to sustain efficiently and also persists to be a strong position in the copious watch market. Rolex is assisting its company with an enlarged market share and a significant competitive advantage to sustain in the fiercely competitive global industry. It enhances its market position which is a factor that makes the brand an asset for the enterprise which segregates it from merely being a product, service or commodity. Rolex focuses on brand purity, trend, business presentation and constancy. These are the most important reasons that have made Rolex an astounding brand (Liebeskind, 2004). It has been seen that customers always evaluate and scrutinises a particular product on the basis of brand name. Similarly, Rolex having a superior brand name stimulates customers to spend on its product, although it has encountered various competitors as a consequence of globalisation, still it stands to be an internationally exclusive brand. The main competitors of Rolex include Citizen and Omega. The watches endowed by Rolex primarily focus on the sports person as their potential target customers as it deals with giving immense importance to luxury and deluxe products. It has also developed its brand on classic, fashionable and water resistant watches. The international players dealing with the similar nature of products and similar market segment may be regarded as their competitors. It follows the scheme of premium pricing to distinguish its product from its contenders ...
Cite this document
(“Contemporary Brand Management Essay Example | Topics and Well Written Essays - 4000 words”, n.d.)
Retrieved from https://studentshare.net/music/41151-contemporary-brand-management
(Contemporary Brand Management Essay Example | Topics and Well Written Essays - 4000 Words)
“Contemporary Brand Management Essay Example | Topics and Well Written Essays - 4000 Words”, n.d. https://studentshare.net/music/41151-contemporary-brand-management.
Brand Analysis 8 3.1 Brand Image 8 3.2 Brand Identity 9 3.3 Brand Awareness 10 3.4 Brand Pyramid 11 Section 4. Special Interest: Advertising 12 Section 5. Brand Management Recommendation 13 Reference List 15 Rolex, the Luxury Watches Brand Introduction One of the most challenging phases in product development and design is branding.
A proper brand management helps a marketer to create sustainable image of their brands or products in the market. A company develops a branding strategy in order to create good image in the eyes of consumers and also to assist the consumers to gain confidence while purchasing any specific brand.
Brand Management. With growing awareness among people and accelerating competition in this globalised world the role and importance of brands are increasing rapidly. Companies today are immensely interested in the brand and the brand management. Brand image can be the deciding factor between success and failure.
He aimed at providing each athlete with the most standard equipment. In 1920, he made his first shoes by employing the few available materials after World War I. Presently, the range of Adidas products stretches from apparel and footwear to accessories of every kind of a sport.
Pearls are mainly used in the jewelry industry and are regarded as the most beautiful of all other gemstones and metals. Pearls can be natural or cultured. The natural pearls are formed around an irritant inside the shell while in cultured pearls the tissue is inserted manually through which the process starts.
This essay explores the fashion brand management. The brand the essay talks about is Rizla. Ferrari is a brand that one associates with flashy cars. Similarly, Levis Strauss is the brand of popular jeans worn by young and old the world over. A brand can add significant value to a product when recognised and has a positive association in the mind.
The most primitive beers were brewed in Ancient Egypt, Greece, and China. In the United States, the most common beers are lager, which are characterised by their balanced flavors and bubbly texture. Budweiser, Coors, and Corona are common brands available in America, while other countries that consume a great deal of beer usually consume large quantities of beers made in their native country.
78-85). Apple always produces superior quality of product so often higher price is not an issue for Apple. It is very trendy in nature. People feel a sense of reliability out of this brand. It is very trust worthy. Nestle Brand Essence Model shows that
The brand target market is middle income earners and the upper class in the society due its relative high cost as compared to its competitors such as Toyota. The middle and upper economic class prefers fashionable
11 Pages(2750 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Contemporary Brand Management for FREE!