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Apex Hides the Hurt Branding Advertising, Culture and Folkmusic - Essay Example

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This essay explores the meaning of an activity in relationship to the action of the activity in two concepts. In Colson Whitehead’s "Apex Hides the Hurt", the story revolves around a consultant whose job it is to find the right word to communicate an idea. …
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Apex Hides the Hurt Branding Advertising, Culture and Folkmusic

From this research, it is clear that the issue of determining, whether or not, folk music is diminished by associating it to branding is not determined by the similarity of the function. In general, because of the cultural commentary and the social challenges that are present in the folk music. Value is what might create a division between the activity of creating a folk song lyric and the act of creating a branding identity.
This paper makes a conclusion that in the book, "Apex Hides the Hurt" creates a discourse on culture, meaning, and the mundane. The lead character searches for meaning in things that would more often seem to be meaningless or trivial, his work creating a brand that suddenly provides for a culture, invites questions, and promotes changes in the buying habits of those who are exposed to his branding. Folk songs speak on topics of social relevance, sometimes creating memories about events, reflecting social structures, or provide for protestation of a social wrong. Advertising, while often trivialized and made mundane, is a form of expression that seeks to create similar results. The consumerist intent does not diminish the artistry that goes into its creation. Equating folk music to branding provides a better understanding of how culture is involved in the creation of branded products and branded products are symbols of cultural belief systems. In essence, folk music is an attempt to brand a community and a culture while branding assists in the creation of that culture. ... Read More
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