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New Original Programme - Coursework Example

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New Original Programme Author Course Grade Institution 15th December 2011 New Original Programme Introduction Programme in the media can take various forms. It has been identified as a mechanism through which information is provided through the television and other media…

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New Original Programme

Music programmes began to rise in the 1990s with the coming of many music genres. Most of them provided a countdown of hit songs as voted by fans. The 21st century came with numerous changes in the presentation of programmes. Few categories of programmes existed, and the shift has seen the inclusion of new categories of programmes. Specialization within the programming sector of TV can be attributed to the rising demand for new programmes. Design of programmes continues to change immensely in the aim to satisfy the growing number of viewers, and their needs. The producers of programmes can link the demographics of viewers with the increase in specialization. Specialization has also been extensively utilized in the TV channels. The channels continue to specialize as a way of cutting a market niche for themselves in the extremely competitive airwave market. MTV, for example, is a TV channel dedicated only to music. Specialization continues to be extremely attractive to numerous players in the industry. New programme According to Jevon Saba, 2011, the most popular programmes for 2010 were fiction series programmes. This was based on the international popularity assessment conducted in 2011. Around the globe, these programmes led in the number of views as well as popularity from persons questioned. Music programmes have not been popular owing to the fact that they target a specific group of viewers. ...
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