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Recording Labels and Music Marketing: Assesment (Exam) - Essay Example

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Rivals of EMI are challenged with an opportunity to expand all over the world. Moreover, our study looks at UK albums and singles sales between the beginning of 2011 and the artists and assets behind 44% of…
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Recording Labels and Music Marketing: Assesment (Exam)
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Recording Labels and Music Marketing: Assesment (Exam)

Artists and assets are to be sold off by Universal behind 44% of EMIs UK album sales in 18 months to the end of June 2012. This Company sold 20.4 million albums in UK between January 2011 and June 2012 with to-be-divested Parlophone label behind more than 3 million of them. The Company must let go albums of very popular artists, such as David Guetta, Kate Bush, Eliza Doolittle and some others. EMIs to-be-divested share of the Now! Franchise equated to more that 2.4 million UK album sales in 18th months considered. There are some interests of the competitors in the field of music industry, which are violated. Nevertheless, it should be mentioned that some artists stay with the Company. These are: Beach Boys Beastie Boys, Spice Girls, Katy Perry, Robbie Williams and many others. Many of them are going too: Lily Allen, Blondie, David Bowie, Depeche Mode and many others. The biggest losses of the Company are expected from divestments of David Guetta and Pink Floyd. In the 18-month period from the beginning of 2011 to the end of June 2012 Virgin Records and all its associated labels sold around 6.5 million albums in the UK and 14.3 million singles with Sande joined among the top sellers by the likes of professor Green, Robbie Williams and Swedish House Mafia. Virgin was also one of the most successful Companies in the period considered. One-track downloads are very popular in this Company. The most successful album in the UK sold by the Company in recent times was Lady Antebellum. Therefore, we can claim that the market of music recording is dynamical. It is interesting to trace development of music industry and to be a part of this industry in the future. Current events and news in the market of music are very important for me. I think that to follow the news and trends in the music industry is very important for me.
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