Rivals of EMI are challenged with an opportunity to expand all over the world. Moreover, our study looks at UK albums and singles sales between the beginning of 2011 and the artists and assets behind 44% of…
Artists and assets are to be sold off by Universal behind 44% of EMIs UK album sales in 18 months to the end of June 2012. This Company sold 20.4 million albums in UK between January 2011 and June 2012 with to-be-divested Parlophone label behind more than 3 million of them. The Company must let go albums of very popular artists, such as David Guetta, Kate Bush, Eliza Doolittle and some others. EMIs to-be-divested share of the Now! Franchise equated to more that 2.4 million UK album sales in 18th months considered. There are some interests of the competitors in the field of music industry, which are violated. Nevertheless, it should be mentioned that some artists stay with the Company. These are: Beach Boys Beastie Boys, Spice Girls, Katy Perry, Robbie Williams and many others. Many of them are going too: Lily Allen, Blondie, David Bowie, Depeche Mode and many others. The biggest losses of the Company are expected from divestments of David Guetta and Pink Floyd. In the 18-month period from the beginning of 2011 to the end of June 2012 Virgin Records and all its associated labels sold around 6.5 million albums in the UK and 14.3 million singles with Sande joined among the top sellers by the likes of professor Green, Robbie Williams and Swedish House Mafia. Virgin was also one of the most successful Companies in the period considered. One-track downloads are very popular in this Company. The most successful album in the UK sold by the Company in recent times was Lady Antebellum. Therefore, we can claim that the market of music recording is dynamical. It is interesting to trace development of music industry and to be a part of this industry in the future. Current events and news in the market of music are very important for me. I think that to follow the news and trends in the music industry is very important for me.
In my future I want to become a personal ...
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The development of the technology used in music recording had a series of phases; initially, i.e. since in its appearance, music recording was developed using ‘stereo analogue tape recorders’ ; then, especially after the 1960s, ‘digital multitrack machines’ (Warner 2003, 20) become a common tool for music recording.
The record label is responsible for defining and distributing the music so that it can be consumed. One of the important points that must be understood about music is that music consumption and music sales are two different concepts. Consumption is the act of listening to music, while sales is the number of times music is sold.
Music has been in existence since time immemorial. The influence that music has over people is undoubtedly unimaginable. However, what entails music marketing is an intricate structure which involves recording labels. Record labels are primarily involved in the process of music promotion.
These impressive figures underline the fact that a challenging environment of the modern music industry sets the pace of a competitive development in this field. This is a complicated background for future performance of the Company internationally. Moreover, divestments experienced by the Company can lead it to huge losses.
This has created both threats and opportunities to those in the music industry. Artists, labels, retailers, and consumers are all taking a closer look at the roles they will play. Although it is widely believed that consumers will be slow to adopt digital downloads over physical media such as compact discs, musicians, retailers, and independent record labels can position themselves to benefit from this emerging new business model.
Almost everyone is a music lover and at least half of the people are crazy about music and there is yet another special niche of people who are fanatics of music. Yes, though music has no language, it has become part and parcel of our lives.
The notion of internal marketing is broader than just communication tactics and employee meetings in order to build employee satisfaction. Instead, internal marketing deploys strategic tools to assist organization in achieving its objectives.
If music is unrecorded, it will evaporate as soon as it is produced. Musicians seeking life’s ephemera have long looked for ways of recording and producing the pieces (Holmes, 2012). A recorded music allows one to listen again and again hence becomes familiar with the details that might have been lost in the first listening.
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