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Distributing and Marketing Music Albums - Speech or Presentation Example

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Distributing and Marketing Music Albums

With our band having successfully recorded the new Album, our next step is to decide on how to effectively distribute and market our music so that everybody will get to know our new release. Generally there are a number of ways through which we can distribute our albums. One way would be to use physical distribution agencies such as CD baby. Although we may be forced to incur some costs such as the cost of shipping the CDs, the use of physical distributers is quite effective and it will certainly enable our band to sell higher volumes of albums than any other music album distribution methods. Alternatively we can use the online distributers such as Amazon. The primary advantage of using Amazon and the other online distributers is that it will allow our band to post some editorial reviews alongside albums on sale and the customers will also be able to post their personal comments and reviews. Consequently apart from the fact that online distributers like Amazon may guarantee huge sales because they have large customer bases, this distribution option enables our band to understand their customers perception with regard to the newly launched Music album by analyzing their reviews. We will however have to contend with a few limitations of this option such as the high annual fees that these distributers often charge which can sometimes goes as high as 55% per each album sold. We can also choose to physically distribute our albums by ourselves. ...
After this we will design some simple JavaScript button enabling the “buy now” function. When the customer clicks the link, they will be presented with an option of paying for the album they want to download through PayPal using their credit cards. The next important option of distributing our music albums would be to use the digital methods of distribution. Depending on the genre of our recorded album, we can effectively use Napster, iTunes or Amazon MP3 to distribute and sell our recorded albums. An important advantage of digital distribution of music album is that it does not need any upfront investments like packaging and therefore we will not have to worry about incurring losses even if we record limited sales. Again I recommend we use CD Baby particularly because they have many digital retailers in many parts of the world. Many artists all over the world are increasingly setting up accounts with CD Baby to help them distribute their music whether physically or through digital means. CD Baby usually takes around 9% of each Album sale and this is a fair deal. Another digital distribution company popular with many artists is TuneCore. Unlike CD Baby, TuneCore do not charge a percentage of each sale but instead the artists are required to pay some upfront fees as well as an annual maintenance fee for the music sales. Although many artists find this is attractive, it can only be profitable if we sell many albums. The next important task after distributing our recorded albums will be how to effectively market and promote the music so that more people will buy the new release and increase our sales. Generally marketing music albums involve effective branding as well as dissemination of the information regarding the particular album. To achieve ...Show more


Other name (s) Course Distributing and Marketing Music Albums My presentation will primarily focus on how we will be able to distribute and market our newly released music album which has just been recorded…
Author : josianne37
Distributing and Marketing Music Albums essay example
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