StudentShare solutions
Triangle menu

Distributing and Marketing Music Albums - Speech or Presentation Example

Not dowloaded yet

Extract of sample
Distributing and Marketing Music Albums

With our band having successfully recorded the new Album, our next step is to decide on how to effectively distribute and market our music so that everybody will get to know our new release. Generally there are a number of ways through which we can distribute our albums. One way would be to use physical distribution agencies such as CD baby. Although we may be forced to incur some costs such as the cost of shipping the CDs, the use of physical distributers is quite effective and it will certainly enable our band to sell higher volumes of albums than any other music album distribution methods. Alternatively we can use the online distributers such as Amazon. The primary advantage of using Amazon and the other online distributers is that it will allow our band to post some editorial reviews alongside albums on sale and the customers will also be able to post their personal comments and reviews. Consequently apart from the fact that online distributers like Amazon may guarantee huge sales because they have large customer bases, this distribution option enables our band to understand their customers perception with regard to the newly launched Music album by analyzing their reviews. We will however have to contend with a few limitations of this option such as the high annual fees that these distributers often charge which can sometimes goes as high as 55% per each album sold. We can also choose to physically distribute our albums by ourselves. ...
After this we will design some simple JavaScript button enabling the “buy now” function. When the customer clicks the link, they will be presented with an option of paying for the album they want to download through PayPal using their credit cards. The next important option of distributing our music albums would be to use the digital methods of distribution. Depending on the genre of our recorded album, we can effectively use Napster, iTunes or Amazon MP3 to distribute and sell our recorded albums. An important advantage of digital distribution of music album is that it does not need any upfront investments like packaging and therefore we will not have to worry about incurring losses even if we record limited sales. Again I recommend we use CD Baby particularly because they have many digital retailers in many parts of the world. Many artists all over the world are increasingly setting up accounts with CD Baby to help them distribute their music whether physically or through digital means. CD Baby usually takes around 9% of each Album sale and this is a fair deal. Another digital distribution company popular with many artists is TuneCore. Unlike CD Baby, TuneCore do not charge a percentage of each sale but instead the artists are required to pay some upfront fees as well as an annual maintenance fee for the music sales. Although many artists find this is attractive, it can only be profitable if we sell many albums. The next important task after distributing our recorded albums will be how to effectively market and promote the music so that more people will buy the new release and increase our sales. Generally marketing music albums involve effective branding as well as dissemination of the information regarding the particular album. To achieve ...Show more

Summary

Other name (s) Course Distributing and Marketing Music Albums My presentation will primarily focus on how we will be able to distribute and market our newly released music album which has just been recorded…
Author : josianne37
Distributing and Marketing Music Albums essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the speech or presentation on your topic
"Distributing and Marketing Music Albums"
with a personal 20% discount.
Grab the best paper

Related Essays

Sustainablity Marketing Plan -- 3M Corporation
Bryan, William A. McGonagle, John Dwan, Hermon W. Cable, and Dr. J Danley Budd in a small town in Minnesota, United States. Over the years, the corporation has achieved several milestones and it has constantly been involved in continuous innovations that are apparently an integral part of the corporation’s strategies (3M Company “A Global Innovation Company”).
12 pages (3000 words) Speech or Presentation
Franz Joseph Haydn Classical Composers
Haydn was born during the time when career in music was embraced by the society. Haydn’s family appreciated music as depicted by the wish of his father to train him to become a renowned musician. Haydn started learning to play with some musical instruments like a harp at a tender age.
5 pages (1250 words) Speech or Presentation
Global Marketing Expansion
One of the major factors that have contributed to this possibility is the growing trend of technological advancement in the global arena. However, there is need for enterprises to develop appropriate marketing strategies for entry into the foreign markets.
7 pages (1750 words) Speech or Presentation
David Byrne as a multidisciplinary sound artist
Since the year 1991, he decided to pursue a solo career, apart from working on a number of projects with other artists. Byrne is not just a musician, his career has been more than just the music he produces and plays. He has immensely contributed to the film industry, photography industry, operas, and the non-fiction film industry.
4 pages (1000 words) Speech or Presentation
Informative speech on music and marketing
Those organizations that still utilize old marketing strategies are operating in a “dead paradigm” (Lee, 2012). The lives of individuals are digitally cannibalized now as new technologies are making their way to the front leaving behind the old as useless or secondary with little significance.
4 pages (1000 words) Speech or Presentation
Informative Speech on Current Marketing
This implies that retailers must undertake research much more frequently and come up with effective ways of predicting consumer behavior and meeting their needs; where predicting behavior also includes interpreting the multi-channel shopping behaviors of consumers.
4 pages (1000 words) Speech or Presentation
Digital Media Content Development - Ted-Ed.com
The selection of digital content has been made simpler and convenient by initiatives such as Ted-ed.com. TED-ed’s basic goal is to “spread ideas” (Smith, p. 8). TED-Ed has the potential to take a tutorial session that might usually be attended by only 15-20 students and “extend it to the world” (Smith, p.
5 pages (1250 words) Speech or Presentation
Analysis of the Walt Disney Company
The Disney Business level strategy Walt Disney has been at the fore front of ensuring that its customers receive the best satisfaction by offering the best preferences of satisfaction in order to maximize the average returns. Taking into consideration the cost leadership advantage, Walt Disney world resort offers several cost efficient facilities across all its branches.
4 pages (1000 words) Speech or Presentation
Fashion Marketing Management
This paper is a speech on Fashion Marketing Management. "This strategy is also aimed at creating awareness on the new fashions that the company is offering. I will outline the basics of the new social media marketing strategy to be used by the company in the coming years. It is good to get a glimpse of the new strategy".
1 pages (250 words) Speech or Presentation
SBTV - Company History and Key Executives
Most of the videos obtained are then uploaded to the most recognizable platform known as YouTube. It is situated in London, in the United Kingdom where it commands a
3 pages (750 words) Speech or Presentation
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation