Berry Gordy and the Rise of Motown

Berry Gordy and the Rise of Motown Essay example
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Running Head: CREATING AN ICON 1 Creating an Icon: Berry Gordy and the Rise of Motown Name Class Instructor Date CREATING AN ICON 2 Abstract Berry Gordy, Jr., created a recording company that became a legend in the music industry and an icon of American culture.


Following intelligent business principles, Gordy diversified into other branches of the entertainment industry, such as film, and moved Motown from Detroit, the city with which it is still identified, to southern California. Today, Gordy’s holds the double legacy as a successful businessman and creative musical impresario. Keywords: Berry Gordy, Jr., music industry, Motown, Detroit. CREATING AN ICON 3 Creating an Icon: Berry Gordy and the Rise of Motown For millions of music fans around the world, Berry Gordy and Motown Records are icons of the music industry and of popular culture in general. The “Motown sound” is still considered the most distinctive “urban” representation of the genre, an influence as seminal and profound in its way as Elvis Presley and the Beatles. Memphis had Stax and Sun Records, and Chess Records is still closely identified with the Chicago blues scene. Yet no music label has ever been more closely identified with a community than Motown with Detroit, a musical marriage the mere mention of which still encompasses its own aesthetic and mystique. All of this was due to the vision of Berry Gordy, the Detroit native whose foresight, business judgment and promotional flair helped grow a small, hometown label into a multi-media entertainment empire. ...
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