Essay sample - Recording labels and music marketing.

Recording labels and music marketing. Essay example
Pages 8 (2008 words)
Download 0
Music Labels and the Work they do: Focus on Big Scary Monsters Recording Company Contents 1. Introduction 3 2. Record Labels 3 2.1 The Music Label 3 2.2 The Independent Music Label 4 3. Big Scary Monsters Recording Company 4 3.1 The Company 4 3.2 The Music 5 3.3 The Bands 6 4…


Music is an art, but it is the business of music that provides access to that art. Technology, marketing, and relationships are the tools of the record label as it creates a connection between the artist and the public. An artist who accomplishes their work through simple means of just developing the song and playing the chords will never fully have the opportunity to have that music mean anything. The art of music happens between the musician and the listener, and without either side, the artistry does not truly exist. The lubricant between the musician and the listener is the music label that opens the door between them so that the art can happen. One of the music labels that have emerged as an independent label is Big Scary Monsters Recording Company. This UK label has been responsible for releasing the works of artists such as Andrew WK, Get Cape Wear Cap Fly, and Kevin Devine. One of the advantages of an independent label is that while it is interested in profits and business, its lower overhead and less intensive position in the music industry allows it to support lesser known artists (Baskerville 2006: 54). As an independent record label that has gained some momentum, Big Scary Monsters is in a position to promote lesser music artists while still generating revenue enough to support their promotion. 2. ...
Download paper
Not exactly what you need?

Related papers

The Russian Digital Music Market. Universal Music Group Development Strategy
Developing a Strategy for UMG Russia A.Applying SWOT Techniques of Strategic Planning B.Applying the PEST Analysis C.Strategy Formulation IX. Conclusion and Recommendations A.Summary B.Proposed Strategic Plan for Universal Music Group The Russian Digital Music Market Universal Music Group Development Strategy List of Figures Figure 1 - Guidelines for the Protection of Intellectual & Talent…
32 pages (8032 words)
The music was an integral part of the everyday living needs within the region. This was combined with songs which have been recorded by those who have visited the tribes to note the forms taken. The meanings within the songs were noted by the daily activities as well as spiritual rituals and traditions which were able to express the lifestyle and the culture of the Yakima tribe and the association…
8 pages (2008 words)
Baroque era saw the transition of music from the traditional to the classical. It was marked with composer expanding the range and size of the instrumental performance. The most prominent composers of the era include Johann Sebastian Bach, Antonio Vivaldi, George Frideric Handel, Arcangelo Corelli, etc. New instrumental playing techniques were developed in this era. Classical era stressed more on…
Distributing and Marketing Music Albums
With our band having successfully recorded the new Album, our next step is to decide on how to effectively distribute and market our music so that everybody will get to know our new release. Generally there are a number of ways through which we can distribute our albums. One way would be to use physical distribution agencies such as CD baby. Although we may be forced to incur some costs such as…
Music Industry Management: Managing the Artist
4). Commercial accomplishment and a continued career in the music industry more and more depend on the artist's capability to set up their own minute record labels, manage their copyrights, assist live proceedings, build up their careers efficiently and, equally in nowadays market, uphold their health. In the direction of a group of exceedingly experienced business professionals, this way covers…
8 pages (2008 words)
Recording labels & Music Marketing
It has a significant presence in the region. Besides, the record label has a number of artists signed to it. It accords a platform for marketing and promoting all these artists irrespective of their status. For instance, in their website, they have a portal which allows the artists to have their music promoted via a digital store. The digital store, as it is in most cases, is always connected to…
8 pages (2008 words)
Recording labels and music marketing
In the article "Paying the Price" there is a new owner of EMI Universal. Rivals of EMI are challenged with an opportunity to expand all over the world. Moreover, our study looks at UK albums and singles sales between the beginning of 2011 and the artists and assets behind 44% of EMI's album sales, which will have to be divested in 2012 and about 30% of UK singles sales must expand. These…
2 pages (502 words)