It has a significant presence in the region. Besides, the record label has a number of artists signed to it. It accords a platform for marketing and promoting all these artists irrespective of their status. For instance, in their website, they have a portal which allows the artists to have their music promoted via a digital store. The digital store, as it is in most cases, is always connected to the iTunes stores. With the advent of information age together with the opportunities presented by it, digital platforms for promoting music is a necessary part of the promotion (Brae, 2012). Brief Background on the All Around the World The music label was formed in 1990. It should be noted that demographically, the record label is located in England but it has signed artists from various parts of the globe. The artists signed to the label are mainly determined by the genre of music in which it specializes in. Largely, the genre of music for the group was dance. However, it is apparent that it had to conform to modern trends in music. Consequently, the music group also incorporated Rnb as a genre in its production. The record label does the promotion of its music products through the universal music group which is an established music marketing and producing company. The transformations that have been at the company have seen it sign even hip-hop artists. Hip-hop is a genre of music that has been incorporated into the recording label’s staple. Some of the artists who have been signed to the group in the recent past whose music has been of hip-hop genre include Skepta. The following discourse partly focuses on Skepta in terms of his music. Skepta Skepta is a rapper who is English. His real names are recorded to be Joseph Adenuga. The rapper is of African descent. The rapper has had different compilation albums as well as mixtapes. His first album was the one released in 2007. The name of the album was called the Greatest hits. This gave the artists a platform which saw to his rise and popularity especially when he released the single titled Bad Boy. Mixtapes as Part of Music Culture Mixtapes are a ways through which artists promote themselves. They are unlike compilation or studio albums. The copyright rules do not actually apply to them. In reference to the artist in focus, he has had three mixtapes. The first one was titled Been there done that. The date of release of that compilation was in 2010. The second mixtape was titled community payback. This was released in 2011 and was hosted by the renowned DJ Whoo Kid. In hip hop music, this has been used by various artists to launch and even propel their careers. A notable beneficiary of this was 50cent. It is arguably true that Curtis Jackson is one of the biggest names in hip hop in recent times. While trying to gain an entry into the music industry, he made a name through a mixtape titled How to rob the industry. In the music, he made comical inferences to already established music icons like Jay Z. by doing what he did, he attracted attention on him. Consequently, it acted as a platform for promoting his talent. Urban Radio Industry The urban industry for radio in the UK has progressively grown in leaps too. Over the years, the radio stations have played a vital role in the music culture. They promote artists and contribute fairly in the marketing of their music. A few years back, there were few registered FM stations. Most of the stations then were pirates. These stations included Rinse FM which
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This paper is a research based on the role of music labels in the global music industry. How does the music marketing work: press, promotion, distribution, and retail. …
However, in the 21st century, the emergence and growth of digitalisation, data compression and the Internet have led to a major disruption in the recorded-music industry’s value chain and business models. The growth of digital music has seen the recording industry’s revenue streams continue to sink to date largely because of the ease of compression and distribution of digital music illegally over the Internet.
The record label is responsible for defining and distributing the music so that it can be consumed. One of the important points that must be understood about music is that music consumption and music sales are two different concepts. Consumption is the act of listening to music, while sales is the number of times music is sold.
These impressive figures underline the fact that a challenging environment of the modern music industry sets the pace of a competitive development in this field. This is a complicated background for future performance of the Company internationally. Moreover, divestments experienced by the Company can lead it to huge losses.
This practice has been blamed for the decreasing rate of record sales, and which has in turn, affected business profit. According to Michael Greene, President/CEO of the National Academy of Recording Arts & Sciences
Illegal file-sharing and ripping of music files is pervasive, out of control and oh so criminal.
This has created both threats and opportunities to those in the music industry. Artists, labels, retailers, and consumers are all taking a closer look at the roles they will play. Although it is widely believed that consumers will be slow to adopt digital downloads over physical media such as compact discs, musicians, retailers, and independent record labels can position themselves to benefit from this emerging new business model.
The problem with teenage consumers is that they have limited possibilities to use credit cards to make purchases, so companies have to improve billing methods to facilitate payments and stimulate sales.
If music is unrecorded, it will evaporate as soon as it is produced. Musicians seeking life’s ephemera have long looked for ways of recording and producing the pieces (Holmes, 2012). A recorded music allows one to listen again and again hence becomes familiar with the details that might have been lost in the first listening.
Music publishers also promote songwriters and composers locally and internationally to record companies and broadcasters for commercial purposes. Finally they protect the works of their clients by taking action on those who use their music without license.
It is apparent that most artists began their music careers as independent labels before advancing to a major label after gaining much fame and publicity. Consequently, almost all artists begin their career as independent performers unless they got sponsorship and support from other quarters in the industry.
6 pages (1500 words)Essay
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