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Recording labels & Music Marketing - Essay Example

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Recording labels & Music Marketing

It has a significant presence in the region. Besides, the record label has a number of artists signed to it. It accords a platform for marketing and promoting all these artists irrespective of their status. For instance, in their website, they have a portal which allows the artists to have their music promoted via a digital store. The digital store, as it is in most cases, is always connected to the iTunes stores. With the advent of information age together with the opportunities presented by it, digital platforms for promoting music is a necessary part of the promotion (Brae, 2012). Brief Background on the All Around the World The music label was formed in 1990. It should be noted that demographically, the record label is located in England but it has signed artists from various parts of the globe. The artists signed to the label are mainly determined by the genre of music in which it specializes in. Largely, the genre of music for the group was dance. However, it is apparent that it had to conform to modern trends in music. Consequently, the music group also incorporated Rnb as a genre in its production. The record label does the promotion of its music products through the universal music group which is an established music marketing and producing company. The transformations that have been at the company have seen it sign even hip-hop artists. Hip-hop is a genre of music that has been incorporated into the recording label’s staple. Some of the artists who have been signed to the group in the recent past whose music has been of hip-hop genre include Skepta. The following discourse partly focuses on Skepta in terms of his music. Skepta Skepta is a rapper who is English. His real names are recorded to be Joseph Adenuga. The rapper is of African descent. The rapper has had different compilation albums as well as mixtapes. His first album was the one released in 2007. The name of the album was called the Greatest hits. This gave the artists a platform which saw to his rise and popularity especially when he released the single titled Bad Boy. Mixtapes as Part of Music Culture Mixtapes are a ways through which artists promote themselves. They are unlike compilation or studio albums. The copyright rules do not actually apply to them. In reference to the artist in focus, he has had three mixtapes. The first one was titled Been there done that. The date of release of that compilation was in 2010. The second mixtape was titled community payback. This was released in 2011 and was hosted by the renowned DJ Whoo Kid. In hip hop music, this has been used by various artists to launch and even propel their careers. A notable beneficiary of this was 50cent. It is arguably true that Curtis Jackson is one of the biggest names in hip hop in recent times. While trying to gain an entry into the music industry, he made a name through a mixtape titled How to rob the industry. In the music, he made comical inferences to already established music icons like Jay Z. by doing what he did, he attracted attention on him. Consequently, it acted as a platform for promoting his talent. Urban Radio Industry The urban industry for radio in the UK has progressively grown in leaps too. Over the years, the radio stations have played a vital role in the music culture. They promote artists and contribute fairly in the marketing of their music. A few years back, there were few registered FM stations. Most of the stations then were pirates. These stations included Rinse FM which ...Show more


This paper is a research based on the role of music labels in the global music industry. How does the music marketing work: press, promotion, distribution, and retail. …
Author : ewest
Recording labels & Music Marketing essay example
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